World Cup “Widows”

by Sinéad

This term “World Cup Widows” really annoys me. It’s being used as a marketing ploy to advertise an arangment of alternatives to watching football, and is obviously directed towards hetrosexual women who have partners that will be enjoying the World Cup. It reinforces the male-female stereotypes with regards to sports, and encourages partners to spend time apart, rather than attempt to share in eachothers past-times.
How depressing.