Prototype of a Person

5 Minutes to Fabulous?

If there’s one thing about “chiq” fem-phones that I’ve hated in the past, it’s that they are often feature-filled yet lack the ability to expand the memory. Take the Nokia 6111, great looking phone, fantastic features like bluetooth and a megapixel camera – yet, what’s the point of a megapixel camera phone if you can only take about 20 photographs at its highest resolution? The new Benq-Siemens E51 is a big change to this annoying trend. From the outside it appears to be the successor of the popular Siemens CL75 (the “poppy” phone) but there are some major differences, for instance the 1.3 megapixel camera instead of vga, it’s bluetooth enabled and also has a micro-sd slot so you can expand the memory. Siemens haven’t launched a new phone in a long time, the reason being that it was bought out by the Taiwan based Benq group. Rebranded as Benq-Siemens, and with the launch of the E51 into the Irish market also comes the E61, a “music phone” which boasts a 512mb miniSD card and dedicated music buttons. Both of these models are due to launch on the O2 Speakeasy range and will retail at approximately €150.

I had the opportunity to play around with both phones during the week, both phones have the same user interface which seems straightforward enough, easy to navigate, but with it’s bright colours it’s probably more suited to the teen market. Personally, I really like the style of the E61, its slick black with red/orange stripe reminded me of the A-team van. The dedicated music buttons are easy to use, and although it only has a vga camera I can definitely see this being a popular alternative to the more expensive Sony Ericsson “music phones”. With regards to the E51, it’s nice to see a phone that’s being marketed towards women that has excellent features such as bluetooth and a micro-sd slot. It borrows from the CL75 quite successfully, with its integrated compact mirror but also comes pre-loaded with a “5 minutes to fabulous” java application that shows you how to do your make-up in five easy steps. It’s this feature that made me take 5 steps away from this phone. I’m sure it’s not for everyone (me included) but it’s a nice gimmick and along with its low price, and with Christmas fast approaching it’s sure to be a big seller.

In personal news, I’ve had no feedback yet from Google about the Adsense position. So don’t ask. I’ve been told it will be sometime this week, possibly tomorrow, before I hear anything. At least in the meantime I can distract myself by trying out the “5 minutes to fabulous” java application to see if it can turn a butch like me into a pretty chiq girl… the odds are pretty slim though.