sinéad's lifestream

Only 35% of the overall sample was female, but in a 2006 survey on Irish blogs only 14% of respondents were female indicating an increase in women participating in the medium. Also, over 50% of the females surveyed for this research were bloggers and it was found that there was no relationship between gender, or age, and participation in writing a blog.

The majority of the sample had 10 years or more experience online, but both bloggers and non-bloggers had very similar levels of experience – indicating that online experience is not a key indicator for participation in writing a blog, but is more likely to be an indicator of awareness of the medium. Correspondingly, computer skill levels were found to be similar in both bloggers and non-bloggers.

However, it was also found that bloggers are no longer primarily based in the Information Technology sector (as was the case in 2006) with less than 30% of bloggers coming from IT, almost 17% coming from the Media sector, 9% from the Education sector, and the remaining 56% coming from a variety of different areas e.g. Retail, Government, and Arts/Design etc. Additionally only 20% of the non-bloggers were based in IT. This suggests that exposure to the medium is not reliant on an individual being in involved with IT.

As part of the M.Sc. in Cyberpsychology I conducted a research study focusing on Irish bloggers and Irish internet users that read blogs. A third of this research involved an extensive review of past psychological research on blogging, collating available statistical data with regard to Irish internet user behaviours and information regarding Irish blogging. Based on this detailed literature review and extensive consultation with both bloggers and non-bloggers a questionnaire was created and in January of this year the survey was published online, gathering 422 participants – 244 bloggers and 178 non-bloggers.

This research is the first to investigate the psychological areas of interest surrounding blogging applied to an Irish audience, and is the first in-depth study of Irish blog authors; additionally it is the first study of Irish blog readers. The results constitute an additional step toward understanding Irish bloggers, and suggests only slight differences between those who blog and those who read blogs but do not blog themselves. Based on the results gathered additional studies with regard to any cultural differences between Irish bloggers and international ones could be ascertained. The strengths of this study lie in its large sample size and the flexibility of the questionnaire itself, where participants had the option of inputting rich qualitative data.

The overall aim of this research was to explore the perceptions, attitudes and behaviours of Irish bloggers and non-blogging Irish internet users that read blogs. Attitudes to the issues surrounding blogging – trust, honesty, liability, privacy and permanence, were explored. Writer’s behaviours with regard to identity, motivations, and socialisation were investigated. Perceptions of the credibility and popularity of blogging in Ireland in comparison to other countries was investigated, and readership behaviours – frequency and origin of blogs read, were examined.

Over the next few days I will be publishing summaries of the most interesting findings, and the entire research document is now available via email request.

Though I had planned on publishing the document online I am currently writing a journal article for possible publication and therefore must wait until this process is complete before publishing the entire document online.  Participants that requested to be contacted when this research was available online will be contacted when all of the blog posts related to this research are published here.

An abstract (a very short summary) of the research is available here.