Sinéad

Only 35% of the overall sample was female, but in a 2006 survey on Irish blogs only 14% of respondents were female indicating an increase in women participating in the medium. Also, over 50% of the females surveyed for this research were bloggers and it was found that there was no relationship between gender, or age, and participation in writing a blog.

The majority of the sample had 10 years or more experience online, but both bloggers and non-bloggers had very similar levels of experience – indicating that online experience is not a key indicator for participation in writing a blog, but is more likely to be an indicator of awareness of the medium. Correspondingly, computer skill levels were found to be similar in both bloggers and non-bloggers.

However, it was also found that bloggers are no longer primarily based in the Information Technology sector (as was the case in 2006) with less than 30% of bloggers coming from IT, almost 17% coming from the Media sector, 9% from the Education sector, and the remaining 56% coming from a variety of different areas e.g. Retail, Government, and Arts/Design etc. Additionally only 20% of the non-bloggers were based in IT. This suggests that exposure to the medium is not reliant on an individual being in involved with IT.