sinéad

The overall aims of this research were accomplished and a number of interesting observations were made about Irish bloggers and non-blogging Irish internet users that read blogs.

This research found that in comparison to 2006 there are far more female bloggers and that the majority of bloggers are no longer based within the IT industry. Non-Bloggers were found to be more concerned about the persistent nature of the Internet than Bloggers, but both had similar concern for issues of online privacy. Results found that Irish internet users have no preference for reading blogs based outside of Ireland and that the majority read a mixture of both Irish and international blogs, and did not rate either as more credible than the other. It was found that Irish internet users do not perceive it as highly important to know the identity of a blog author, but that over 60% of Irish bloggers publish online using their real name.

The primary motivation for Irish bloggers is the ability to articulate their ideas through writing and almost 52% consider their blogging as a form of journalism. The majority of Bloggers indicated that they have never lied on their blogs and that they actively attempt to verify information before posting an article. It was found that 35% of Irish bloggers do not feel connected to the Irish blogosphere, and that the most common blogosphere identified with was based around the author’s interests rather than geography. Most importantly, it was found that the impact of blogging on blogger’s lives was in no way negative and very positive in some respects.

This research is the first to investigate the psychological areas of interest surrounding blogging applied to an Irish audience, and though estimates have suggested only 1% of the Irish online population are blogging, this is steadily increasing. 35% of the Non-Bloggers surveyed indicated they had plans to blog in the future and blogging is definitely becoming increasingly more popular in Ireland, as demonstrated by the 40% increase in blogs registered at Irishblogs.ie between July 2008 and February 2009.

An increase in blogging in Ireland would be welcome due to its predominantly positive effects, such as increasing our shared intellectual capital, and, as this research indicates, blogging can in fact increase social capital too.

Furthermore, most previous research with regard to blogging has focused on personal journal style blogging, and it could be assumed that bloggers who are motivated by personal reasons were unrepresented in the sample that participated in this research. However, this could also suggest that Irish bloggers are actually less inclined to write what is considered a traditional form of blog – the diary style journal. This could indicate a cultural difference between Irish and non-Irish bloggers, or, a categorisation issue with regard to previous blog research.