Prototype of a Person

The Memory Recall Of Pop-Up Advertisements Amongst Experienced Internet Users

April 9th, 2006 | 1 Comment | Posted in College, Internet

Yes, I know that IS a long subject line… it’s the title of my research which has been printed and hard-bound, and handed into the college, and I’ve presented it at the PSI Student Congress. It’s all finally over and done with. So, if anyone is interested in what I’ve been doing for the last 6 months…. read on.

The Memory Recall Of Pop-Up Advertisements Amongst Experienced Internet Users:

The aim of my study was to examine the relationship between Internet experience and memory retention of pop-up advertisements. Participants completed an online survey about their Internet experience, during which a pop-up advertisement appeared. Participants then completed a paper-pencil test examining their recall of the pop-up. This study found no relationship between experience and memory retention, online. However, low memory recall rates of the pop-up advertisement were found. This study also found that the more experienced a user becomes online the more likely they are to use pop-up blocking software. Implications of this research suggest Internet users learn to actively attempt to remove pop-ups from their surfing experience, that pop-ups are ineffective forms of advertising online, and that online advertisers should focus on alternative forms of advertising.

For the completed dissertation you can download a PDF version here or view the online version here.

There’s a couple of things I wish I could have done this year: use the eye-tracker on my participants, test the stress levels of participants using the net with pop-up blocking software and then without. But alas, doing either of those things would have required twice as much work by myself, and I just didn’t have the time or equipment. Maybe for post-grad.

My remote control kettle

September 28th, 2005 | 1 Comment | Posted in College, Technology

I was doing some reading today on current trends in Ubiquitous Computing a.k.a. Ubicomp - which integrates computation into the environment, rather than having computers which are actual objects.

“The promoters of ubicomp hope that embedding computation into the environment would enable people to move around and interact with computers more naturally. One of the goals of ubiquitous computing is to enable devices to sense changes in their environment and to automatically adapt and act based on these changes based on user needs and preferences. Some simple examples of this type of behavior include GPS-equipped automobiles that give interactive driving directions.” Source: www.wikipedia.org

Well, after reading a few more journal articles on ubicomp, many of which were stating the benefits of using PDA type technologies in learning environments etc., I started thinking about my own environment. The first thing that came to mind was how much I would love a Remote Control Kettle. To be honest though, I really wouldn’t want a kettle that would “decide” when to boil, a life of its own really (scarey!)… but that’s not really the point of ubicomp… it’s not to give technology a life of it’s own, it is to make technology more accessible to us, work harder for us, and interact continuously with it’s technological counterparts.

So, my Remote Control Kettle idea… when I really thought about it I realised what I wanted was a Kettle that would boil if you sent a text message to a sim-card inside the kettle. I doubt this would be a very difficult product to manufacture, and with the lowering costs in mobile phone technologies, it wouldn’t be that expensive either.

I know what you’re thinking… but yes, I googled “remote control kettle” but, none exist. But dear god I wish it did.