Posted on Aug 15, 2009

Publish a Tumblr Blog Using Twitter Favourites

Inspired by a twitter conversation [1, 2] – here is a simple hack which can turn your twitter favorites into a Tumblr blog. Of course you could publish anywhere you wanted, but Tumblr is traditionally used to post links (rather than fresh content) and twitter favourites are often used to save interesting links posted by other tweeters (or ones you’ve posted yourself).

The first step is finding the rss feed address for your favorites.

This is always the following: http://twitter.com/favorites/[insert_your_ID_here].rss

As long as your tweets aren’t protected, you will be able to view this rss feed in any feed reader. You could even add a link to this in your blogroll if you didn’t want them published as individual blog posts. You could also add your friend’s favourites to your feed reader, thought it might spoil any upcoming links-posts they’re planning on publishing on their blog.

This is how mine: http://twitter.com/favorites/sineadcochrane.rss looks in Google Reader.

The second step is creating a Tumblr blog and then using the import rss feed feature. Once you’ve signed up, click on “Customise” and in the top left hand corner menu choose “Feeds” and add your favourites rss feed address. Doing this will mean you can automatically publish a new blog post every time you favorite a new tweet. Unfortunately it won’t import all of your old favorites, only the new ones.

For an example of all of this working, take a look at mine. It’s a small experiment you might like to be a part of…

Posted on Aug 14, 2009

Audience Engagement and Promotion Online

Independent movies have become synonymous with interesting soundtracks, recent favourites like Juno and cult classics like Empire Records benefited from this by being able to promote themselves to music lovers as well as movie lovers. The up coming indie romance movie 500 Days of Summer is no different and is using a wide variety of methods online to engage with both audiences.

The stars of the movie have posted a bizarrely funny little cinemash online, mixing together the new movie with a scene from Sid and Nancy, they’ve also filmed a really cool bank heist/movie musical homage, you can listen to the entire soundtrack streaming online, and there are countless behind the scenes videos available online that you’d usually have to wait to see on the DVD release. Obviously there’s the website and a Facebook page but they’ve also been running some interesting hybrid engagement ads on Facebook and have a widget you can add to your profile. They’ve definitely been attempting to encourage elements of crowdsourcing and tapping into the viral nature of information and social networks online.

It’s not often that an online campaign stands out to me in such a way that it’s worthy of more than just a tweet. The difference between this campaign in comparison to the many others before it is how feature rich it is and it gives the sense that there is an understanding of the behaviour and motivations of the target user – i.e if you want a user to help promote your movie, your brand, whatever, you need to give them something actually worthwhile in return and they will be much more open to reciprocation.

Visitors to the website or facebook page have the option of creating an alternative movie poster using their facebook photos (or new uploads) or create a  a highly personalised custom mix tape – features of the campaign which are engaging, and create something worth sharing – they can also access all the free content on the website. They’re also just about to launch a microsite where you can create a Spotify playlist reflecting various stages of the movie romance (with the best playlist wining the creator a ticket to all the UK festivals next summer).

By facilitating an engaging user experience that produces user generated content, you increase your chances of the user reciprocating i.e allowing the application to access their Facebook profile, to promote the movie with a profile update, or auto-tweeting a link to their personal mix tape, or embedding it in a blog post or sidebar etc. I personally spent about 20 minutes creating a mixtape, and quite enjoyed the experience and end result (pity those tracks are only 30min samples though).

This is just a great example of integrated movie marketing that takes a step further than those boresome movie microsites that allow you to distort your face into a Vulcan, a Transformer, a Terminator etc. and I’m hoping to see much more creativity like this in the near future.

Posted on Jul 16, 2009

Facebook Pages and Lateral Thinking

A few weeks ago I had my first experience of running a Facebook Page, as we wanted to set one up for Culch.ie.

The primary goals of the Facebook Page were going to be the same as our Twitter account:

1. drive traffic to the site by informing followers/fans that a new blog post had been published,

2. tweet/update-status with exclusive competitions,

3. and interact with followers/fans with a little bit of fun and frolics.

These goals have been easily succeeded on Twitter, but the Facebook Page has been far more difficult and it has been a serious source of frustration for me. All of my Facebook Page energy has been spent trying to achieve the first goal. Something easily achieved on Twitter, thanks to Twitterfeed. Twitterfeed syncs our RSS feed with our Twitter account, so every time  one of our many authors updates the blog, the title and a link to the post  is tweeted. A significant amount of traffic for the site comes from Twitter (this is partially down to followers retweeting links) and we had hoped to achieve same on Facebook.

Facebook offers a number of applications for user profiles, but the majority of these will not work with Facebook Pages, including the Twitter application (and other popular apps like Tweetsync). Initially I discovered that the only solution to goal no.1 was to allow Facebook to import blog posts into their notes functionality, but by having your blog posts imported into Facebook your content is being copied into their walled garden, I’ve discussed before about the negative repercussions of this and have been reluctant to allow this to continue. It also gives rise to privacy and content rights concerns.

After trying and testing numerous Facebook applications I finally stumbled upon one that actually works with Facebook Pages, though it requires a less than direct approach.

The Selective Twitter Status application is designed to allow you to update your Facebook status, but only with a tweet ending/starting with the hashtag “#fb”. This proves quite useful when combined with the Twitterfeed option of adding a piece of text to every autotweet. For example you can set it so the text “New Blog Post…” appears at the beginning of each autotweet (so your followers know the link is to your own blog). However, by setting it to post “#fb” to each autotweet, Selective Twitter Status will then recognise the hashtag and push the tweet to your Facebook status. Also, so as to not pollute our main Twitter account with a hashtag meaningless to our followers, a seperate Twitter account was set up for this rss feed alone.

Now that goal no.1 has been succeeded with the Culch.ie Facebook Page there will be far more time/energy for goals 2 and 3, and I’m hoping the fan numbers will soon rival that of the Twitter account.

This is exactly the kind of problem solving I thrive on, so at least the frustration ended in a solution as well as few lesson about Facebook and Twitter along the way. I hope this is of some help to other frustrated Facebook Page users.

Posted on May 14, 2009

Why I Want YOU To Use Flickr

CoffeeOver coffee yesterday Darragh pointed out that he didn’t “Do the Flickr thing.” and I tried to explain why I thought he should. For someone that takes at least one photo a day and posts it to Twitter via a mobile photo sharing site he could greatly benefit from having somewhere like Flickr to permanently store and share his photos.  If it’s interesting enough to tweet then it shouldn’t be allowed to get lost and unshared after the tweet has washed away in the stream.

I myself have been using Twitpic to post the occasional interesting photo from my iPhone, but only when I’m on the move and I usually post these same photos to Flickr at a later date. Recently I’ve had much more free time to take photos with my “real” camera, and many of these photos are now on Flickr. Sometimes I’ll post a favourite photo to my blog and then link to the rest (rather than posting all of them as a long blog post). The reason I do this is the ability to tag, edit, archive and view stats – but there is so much more to it than that.

Flickr allows me to have a space online independent from my blog, my twitter, and my social networking. I have control on how they are displayed and archived (and can be as meticulous about this as I need), I can tell stories that go with the images, I can make notes to focus your attention to something special hidden within, and when I’m feeling nostalgic I can go back and review my own photostream based on tags I’ve created (see my tagcloud here). I can upload the well taken photos, and the badly taken ones tooif they say something that should be retold, they belong on my photostream.

However, what I really want to do with Flickr is share my photos, and see yours too. Today for instance I checked up on David’s travels in Beijing, Rory’s travels in Japan, I also met John’s gorgeous family, laughed at the bizarre mannequin Steph spotted, day-dreamed about Killiney Bay and wondered about the mind of an artist. Flickr can be a wonderful sneak peek into the lives of people you know and even strangers you might one day meet.

At the moment I only have 56 contacts (compare this to the almost 300 people I follow on twitter). I want more.  I want to follow your interesting lives, I want to comment on the things you’ve done and places you’ve seen. Almost every day I login to Flickr and check my contact’s uploads, the same way I login to Google Reader to check my RSS feeds – the difference is, photos can tell a totally different story, and can share the stories we don’t have the time to tell. Many of us lead busy lives, leaving us with not enough time or patience to blog as regularly as we would like, photoblogging is a taken a bit too seriously, but Flickr is a great way of sharing your life online without too much of a time or energy strain.

Plenty of bloggers that I read regularly will occasionally post their photos, but I always wonder about the photos that weren’t “good enough” for a blog post. Also, some bloggers are far better photographers than they realise and it’s a travesty that their incredible photos can disappear, lost in their blog post archives.

If you’re reading this and use Flickr add me. If you’re reading this and you post photos somewhere else, open a Flickr account and let us follow your life, taking a peek with each new upload.

Posted on May 14, 2009

Wealthy Meme

These things usually start out with “I don’t normally do this” but to be honest I liked getting tagged, not because I want/need things to blog about, but because I think it’s a sweet thing to be thought of. Besides, sometimes you learn new and interesting facts about people from a simple meme.

This one involves the number 8, which for the Chinese is a lucky number – because it sounds similar to the word which means “wealth” in Chinese. Not at all like the number 4, which sounds exactly like “death” – I learned this many years ago when I worked in retail, Chinese customers never wanted a phone number with a number 4 anywhere in the digits. Always found that interesting. In some Asian countries there isn’t even a floor no. 4…

Chinese Cash

This is the 8 things meme…

Eight things I like:

1. Photos.
2. One to one conversations.
3. Really strong coffee.
#. Working with my hands.
5. Learning new words.
6. Solving a problem.
7. Thoughtfulness.
8. Dancing in the kitchen.

Eight things I did yesterday:

1. Got on a train at 7am.
2. Participated in a student showcase.
3. Had lunch with a good friend.
#. Felt bipolar.
5. Talked to a stranger.
6. Thumbed through 100’s of comics.
7. Put together a Chinese 3D wooden puzzle.
8. Laughed so hard I got a stitch in my side.

Eight things I wish I could do:

1. Go into Space.
2. Go Whale Watching.
3. Write a novel.
#. Swim every day.
5. Live in the City.
6. Be my own boss.
7. Remember the lyrics to songs.
8. Have a conversation with my grandparents.

Eight things I don’t like:

1. Personality being used as an excuse for negative behaviour.
2. My groundhog days.
3. Materialism.
#. Nightclubs.
5. Cut and paste personalities.
6. Accidentally drinking cold coffee.
7. Not being taken seriously.
8. Not knowing what’s going to happen next.

Tagging… Curlydena, because she’s new to my rss feed (and twitter!) and I’d like to learn more about the Curly one.

Posted on Apr 23, 2009

Meme-oh-me

Bad BananaAt least he didn’t slice and dice me

Here are the rules:

1) Put the link of the person who tagged you on your blog.
2) Write the rules.
3) Mention 6 things or habits of no real importance about you.
4) Tag 6 persons adding their links directly.
5) Alert the persons that you tagged them.

1. My alarm is always set for 6.45am but I don’t get out of bed until 7am – it’s a fake 15 minutes extra sleep, or sometimes I just lie there listening to the radio thinking about what I’d do if I had the day off.

2. The first thing I do when I get home from work is go to my desk and press the ON button for my radio – which is always tuned to PhantomFM and doesn’t get turned off till around 10pm.

3. I always get a Metro in the morning, despite knowing that it’s total drivel. I save it for lunchtime to give myself a break from the computer and I always read my horoscope, just so I can scoff at it.

4. The only personal items on my work desk are a “Word Origin of the Day” calendar and an uneaten candycane stuck between some pens in my organiser.

5. It still surprises me when a friend says “I can’t imagine you with long hair”, like I’ve forgotten they’ve not known me forever.

6. I can’t stand the smell of bananas, and it makes me gag to look at them when they’re black.

Tagging Noel-y Pie, Stacey Face, Smiley Eily, Will Knott, Phil and Tommy.

I really liked Jentertainment’s one, especially the part about Elephants – it’s her first meme!

Posted on Apr 9, 2009

Private Conversations Harm Bloggers

Three Wise Monkeys

I’ve been a daily user of Google Reader for the past year, using it to keep track of all the blogs I read. Daily use has meant that I’ve been acutely aware of each new feature that has been gradually added over the last few months. Usually these are welcome, but as Google attempts to add more social features I fear they are reducing the ability of authors and readers to follow conversations spawned from blog posts – which is considered a traditional and necessary feature of the blogosphere. That’s not to say that Google are the only ones doing this, both Facebook and Twitter have elements to them that is contributing to this.

For a long time Google Reader has allowed users to share blog posts of interest to friends  that were also using GR and slowly but surely I am starting to build up a list of friends that I share with and they reciprocate in kind. This is a form of social bookmarking, but unlike sites like Digg the author of the blog post cannot track how many times their work is shared, or by whom. GR also now features the ability to leave comments on blog posts and – at least from a blog author’s perspective – is unwelcome, because these conversations are kept private. Private social bookmarking and private blog commenting has negative implications because trackbacks and blog comments are an integral part of the blogging experience and can reinforce an author’s motivation and drive to continue writing.

Facebook and Twitter also provide you with the ability to social bookmark and comment, but again without  direct trackback links, so a blog author can never tell who is linking to their work, and misses out on many of the conversations spawned.

The lack of trackbacks and private blog comment conversations on Google Reader, Facebook and Twitter is  completely irresponsible but is in no way the fault of the reader. Google and Facebook especially understand the value of user generated content, today the most prolific of which is the simple conversation – as demonstrated by the rise of Twitter. By poaching blog comments and putting them behind private walls they are of course trying to keep their users within their own walled networks, which in the long run, could discourage bloggers from continuing to write.

Yes some of us write for ourselves, but many write for an audience, and it would be tragic for a blogger to stop writing because their audience had started privately, rather than publically, encouraging them.

Posted on Mar 14, 2009

Where’s Culture?

On a Sunday morning you can often hear the words “Where’s Culture?” in my house, the reply is so often “Well you won’t find any around here!” rather than something far less witty like “I’m not finished reading it, here, have News Review instead.” But who needs the Sunday Times anymore when you’ve got Culch.ie?

culch

It’s the new group blog on the block and it’s all about the pop culture. Coming to you from the most opinionated bunch of Irish bloggers around. With it’s baby daddy being none other than Rick O’Shea it’s already got a head start. In the first offical day alone it has amassed more than 100 comments. There’s some great posts about Watchmen already up, tons of movie news, a gorgeous poem, even *I* found the time to write a post or two and you can even find some Culch on twitter too.

Posted on Jan 22, 2009

I #Love a Challenge

I’ve been following Stephen Fry on twitter, much to my own amusement, and to celebrate reaching 50,000 followers he is running a very Fry like competition, it’s wonderfully complicated and devilishly playful.

“L=50 in Roman. The best tweet containing exactly 50 Ls will win. All tweets to contain the tag #L and none to exceed 140 character limit SF” (link)

The Roman numeral for 50 is L, so the task is to use 50 letter Ls in one 140 character tweet. Quite the challenge. Directly after the tweet posted by Stephen Fry someone else in my stream posted a link to the Ryanair baggage story from this week and thus my first attempt was born.

Ryanair left my leather luggage in limbo with little likelihood of lawful retrieval. Lovely challenge #L

Unfortunately, this only contained 15 letters L. After much consultation with various online dictionaries I found a few prize words with numerous Ls, callipygian being my absolute favourite. Somehow the tweet evolved into a completely different monster and thus, my final tweet reads like a little story that could have been taken directly out of Stephen Fry’s autobiography.

Parallel multiple syllabic callipygian lads.Willfully polysyllabically lulled.Lawful release?Little likelihood.Lullllllllllilllllllllloo! #L (link)

Translation: Numerous young men with beautiful bums, sitting an equal distance apart from one another. They have a taste for syllables, and allow themselves to be calmed down by words with many syllables. Their release from prison very unlikely. “Lulliloo!” cried Stephen, joyfully welcoming them.

If you’re interested in entering the competition, it’s open to entries until Saturday the 24th of January at midday. Also, the twitter user ghijklmno has created a great utility to double check your entry. You can track the competition entries using the assigned hashtag of #L. The majority of them make little sense (not that mine does!), but I’ve found a few creative, witty and interesting entries. Looking forward to seeing which vocabulary genius from the twitterverse wins this one.

Posted on Oct 28, 2008

Blog Navigation Survey Results

I posted my initial thoughts about blog navigation here and from it came a survey that asked some simple questions such as “On a scale of 1 to 5 how easy do you think navigating a blog is?”. In total there were 47 respondents, directed to the survey via my blog, Twitter and Facebook (the sample could be considered an experienced group of Internet users).

On a scale of 1 to 5 how easy do you think navigating a blog is?

Obviously from the results above none of the survey respondents indicated that navigating a blog was very difficult. However I would consider the most interesting statistic from the survey that 30% think it’s neither difficult OR easy, and 9% think it’s difficult. It would have been quite easy to assume that a majority would consider navigating a blog to be very easy, which isn’t the case. It’s surprising considering the high possibility that the survey respondants were experienced users.

The other 4 question results, and comments from bloggers/readers are discussed below. Continue Reading