IBR09: Introduction to the Irish Blogs Research Study

As part of the M.Sc. in Cyberpsychology I conducted a research study focusing on Irish bloggers and Irish internet users that read blogs. A third of this research involved an extensive review of past psychological research on blogging, collating available statistical data with regard to Irish internet user behaviours and information regarding Irish blogging. Based on this detailed literature review and extensive consultation with both bloggers and non-bloggers a questionnaire was created and in January of this year the survey was published online, gathering 422 participants - 244 bloggers and 178 non-bloggers.
This research is the first to investigate the psychological areas of interest surrounding blogging applied to an Irish audience, and is the first in-depth study of Irish blog authors; additionally it is the first study of Irish blog readers. The results constitute an additional step toward understanding Irish bloggers, and suggests only slight differences between those who blog and those who read blogs but do not blog themselves. Based on the results gathered additional studies with regard to any cultural differences between Irish bloggers and international ones could be ascertained. The strengths of this study lie in its large sample size and the flexibility of the questionnaire itself, where participants had the option of inputting rich qualitative data.
The overall aim of this research was to explore the perceptions, attitudes and behaviours of Irish bloggers and non-blogging Irish internet users that read blogs. Attitudes to the issues surrounding blogging - trust, honesty, liability, privacy and permanence, were explored. Writer’s behaviours with regard to identity, motivations, and socialisation were investigated. Perceptions of the credibility and popularity of blogging in Ireland in comparison to other countries was investigated, and readership behaviours – frequency and origin of blogs read, were examined.
Over the next few days I will be publishing summaries of the most interesting findings, and the entire research document is now available via email request.
Though I had planned on publishing the document online I am currently writing a journal article for possible publication and therefore must wait until this process is complete before publishing the entire document online. Participants that requested to be contacted when this research was available online will be contacted when all of the blog posts related to this research are published here.
An abstract (a very short summary) of the research is available here.









Online consumerism has become a prevalent part of modern life. With greater choice of availability and 24 hour access to a global market, many are now switching to shopping on the the Internet rather than walking around high streets or shopping centers for their desired purchases. Recent studies indicate that 96% of Irish Internet users have made an online purchase. But what are the perceived risks that online consumers feel?
I’ve always felt like there weren’t enough hours in the day, more so in the last two years because I’ve managed to turn myself into a raging workaholic. Working 9 to 5, Monday to Friday, going to college on Saturdays and spending countless hours each evening writing a thesis will do that to you. My plan had always been to educate myself into a better paid, more stimulating job. Now that I’m coming to the end of my Masters and with the recession wreaking havoc with the country I’m confident that this plan won’t work out. I won’t be becoming a passionate career person any time soon.
The use of real bodies is paramount to contextualising what you are seeing. For example, the initial displays, in the first room of the exhibition are just fragments of bone and flesh, parts of bodies in glass display cases. More like a “real” museum than anywhere else. One of the largest of these displays is a pair of legs, with the muscles prominent and labelled - but without the context of the full body the display just ends up looking like meat, like a large ham at Christmas time.
