sinéad

Music Marketing on Social Networking Sites

Have you discovered one of your favourite music artists by chance on a social networking site? How do you feel about friend requests from bands you’ve never heard of? Can you recall a really outstanding marketing approach from a music artist on a social networking site? Lots of questions and one survey which is trying to find out the answer:  Fansights 2.0

Fansights 2.0 - The Survey

To introduce myself: My name is Kathrin and like Sinéad I am a master student at IADT and right now running a survey as part of my master thesis. My survey Fansights 2.0 is about music marketing on social networking sites (e.g. MySpace, Bebo, Facebook) and the perception of these marketing techniques among music fans. I am still looking for music fans and music promoters who would be willing to take part in my survey. If you could take a few minutes to fill out the survey or pass it on to interested friends I would really appreciate it. You can also drop me a message under www.myspace.com/fansights and you will receive a copy of the results once they are published.

Thanks a mill to Sinéad for posting this and to everybody interested in my research project!

World of Warcraft currently has 11.5 million monthly subscribers, there are 15 million registered-accounts on Second Life, and 38,000 active members in-world at any one time. These numbers show that millions of people are interacting, collaborating, and forming strong relationships online every day - with fascinating outcomes.

My name is Eily Coghlan, and I’m currently studying Msc Cyberpsychology along with Sinéad. My research is specifically interested in investigating gender bending online. This is when an individual chooses to play an avatar who has a different gender online then they have in real life. It’s a common occurrence in online gaming, and a simple Google search returns hundreds of thousands of results. I’m trying to discover what inspires people to gender bend and what reasons they have for doing so. As part of my reseach I have created an online survey which I need people who gender-bend in these games AND people who don’t gender-bend to fill out.

Like Sinéad has already done, you also have the chance to win a €50 Amazon voucher at the end of the survey! You can now double your chances! I appreciate anyone who responds, I am extremely grateful! If you don’t happen to play either of these games, please pass it on to anyone that you know who does. It’s quite quick, only takes 10 minutes to complete!

Thanks to Sinéad for letting me sneak in on her blog!

Irish Blog Research 2009, Survey Goes Live

As part of the M.Sc Cyberpsychology at IADT each postgraduate student is currently in the process of conducting a major research project. My own is focused on blogging, but from an Irish perspective, looking at the attitudes and behaviour of Irish bloggers and Irish blog readers. (Related Article)

Online Survey

At the very heart of this research study is an online survey which you can find here. I’m hoping to recruit a large sample of both bloggers and non-blogging readers. If you’re reading this, I’m assuming you fit into one of these categories and would very much appreciate it if you could spare 10-15 minutes to fill out the survey. Most of the questions are multiple choice, a small number are essay based but you can write as much, or as little as you like. This questionnaire is 100% anonymous, confidential and for research purposes only.  Even your IP address won’t be stored.

Prize Draws!

At the end of the survey you will have the opportunity to enter a prize draw for either a €50 Amazon voucher or a €50 Ticketmaster voucher - if you win, you can choose either prize.

I’m also going to run a separate prize draw for another €50 voucher for anyone that posts a link to this survey on their blog, or on a messageboard - anywhere really! To enter this separate draw just leave a comment on this blog post, this can be in the form of a trackback or a comment telling me where you have posted the link.

Thank You!

Thank you in advance for your help, without the Irish blogging community on my side this research won’t be complete. The hard part will be finding non-blogging readers to complete the survey, so if you know anyone that would fit that category please pass the link for the survey onto them.

As a way of giving something back to the blogging community I will be publishing summaries of the most interesting findings here on this blog. If you would like to be notified when the entire research document is available for download  - this will be a masters thesis of approximately 15,000 words, with an introduction to the psychogical aspects of blogging - you can enter your details on this form.

I’ve been following Stephen Fry on twitter, much to my own amusement, and to celebrate reaching 50,000 followers he is running a very Fry like competition, it’s wonderfully complicated and devilishly playful.

“L=50 in Roman. The best tweet containing exactly 50 Ls will win. All tweets to contain the tag #L and none to exceed 140 character limit SF” (link)

The Roman numeral for 50 is L, so the task is to use 50 letter Ls in one 140 character tweet. Quite the challenge. Directly after the tweet posted by Stephen Fry someone else in my stream posted a link to the Ryanair baggage story from this week and thus my first attempt was born.

Ryanair left my leather luggage in limbo with little likelihood of lawful retrieval. Lovely challenge #L

Unfortunately, this only contained 15 letters L. After much consultation with various online dictionaries I found a few prize words with numerous Ls, callipygian being my absolute favourite. Somehow the tweet evolved into a completely different monster and thus, my final tweet reads like a little story that could have been taken directly out of Stephen Fry’s autobiography.

Parallel multiple syllabic callipygian lads.Willfully polysyllabically lulled.Lawful release?Little likelihood.Lullllllllllilllllllllloo! #L (link)

Translation: Numerous young men with beautiful bums, sitting an equal distance apart from one another. They have a taste for syllables, and allow themselves to be calmed down by words with many syllables. Their release from prison very unlikely. “Lulliloo!” cried Stephen, joyfully welcoming them.

If you’re interested in entering the competition, it’s open to entries until Saturday the 24th of January at midday. Also, the twitter user ghijklmno has created a great utility to double check your entry. You can track the competition entries using the assigned hashtag of #L. The majority of them make little sense (not that mine does!), but I’ve found a few creative, witty and interesting entries. Looking forward to seeing which vocabulary genius from the twitterverse wins this one.

My current assignment for the Applied Cyberpsychology module is to develop a wiki. Which I finished working on last night. The criteria was that it had to in some way incorporate a topic in organisational or educational psychology. So I decided to create a wiki for students, that taught them about group work and also how to best use the Internet as a tool for collaborating online. I called it Project Spaces and you can find it here.

At first I was against the idea of creating a wiki by myself, and argued with the lecturer with regard to this. Part of this project involves asking the target audience (i.e. students) to view the wiki, and ask them about it’s usefulness. It was suggested that the individuals that were invited to view the wiki would naturally add content to it, and thus the wiki would mature. What I’ve actually found is that I might have done too much work and have been told that it reads like a complete wiki. I hadn’t expected that, but I guess I’ll just have to write that into my reflective essay.

Yesterday I discovered (totally by accident) that the person who got the job I had desperately wanted a few months ago is actually twice as qualified as I am. The recruitment process and subsequent rejection was months ago, but still, this realisation made my stomach sore. It’s like bumping into an ex only to find out that they’re dating a supermodel - you feel jealous despite being over them ages and you begin to wonder what the hell they were doing with you in the first place.

I guess my CV paints a prettier picture of the real life interviewee me. I mean, I can reach those final stages – the epic face-to-face interview/presentation. Yet, I’ve heard the phrase “Come back to us when you have more experience” countless times. Surely they would know from reading my CV how much experience I have? Getting genuine feedback on a failed job application is literally like trying to get blood from a stone.   So, I guess I’ll never know what it was that went wrong.

Well, except for my lack of experience between the sheets.

It’s a metaphor. Work with me here.

There is nothing wrong with my CV, it has gotten me some pretty good interviews in the past. There doesn’t seem to be anything wrong with my phone interview skills, or ability to complete company exams/assignments. If I can reach that final hurdle and make it to the face-to-face interview, then the only logical conclusion is that I interview badly.

I’ve been called cocky many times by friends, often in a joking manner, but I’m beginning to think that they might be right. Perhaps I’m being over confident, rather than being meek, insecure and, well, there’s no other way to put it – youthful and feminine.

Cocky. That’s me. Not lady like at all.

When I think back upon all of my past job interviews, the one that I was most desperate to get was the only one that I wore a skirt and heels to, feigned a sweet nature, and flirted a little… and I got the job. I was 19 and it was a smart move. It turned out to be the perfect part time job for me during college and I stayed with them for 3 long years. But when I think back, I’m certain that it was my over confidence on the sales floor that kept me there for all those years. If I’d played the humble 19 year old girl I doubt I would have survived in that competitive environment for very long. Makes me wonder why they hired the submissive version of me at all.

This isn’t a feminism thing. Or an attack on men. It’s just me realizing that maybe I look too young (not wearing make-up at 24 years of age means still being asked for I.D at the bar) but act far too confident for my age. It’s a real pity that the two biggest companies that I’ve been rejected by keep their recruitment requirements close guarded secrets, and couldn’t/wouldn’t provide feedback. It means that I’ll never be able to figure out if my hypothesis is correct.

Unless I go to my next interview in a push-up bra and high heels.

We’ll see.

Pat Phelan has been giving away some amazing prizes this week, has raised €1222.00 for the Cancer ward at Crumlins Childrens Hospital and has been busy encouraging the donation of old mobile phones to the Jack & Jill Foundation.

He also made Christmas come early for me yesterday with the delivery of the mystery “nice prize” I won. I had joked on his blog that “This could make the FIRST interesting unboxing video” but I was far too excited to do so. Considering that the mystery turned out to be a lovely little Flip video camera I decided I’d film a quick little video to say thank you. It really *IS* an easy little thing to use, and within 5 minutes of opening it I had the 1 minute .avi file on my computer and ready to upload to youtube (that was the part that took the longest!). You can find my cringe worthy video here (as always with youtube, best viewed in high quality mode).

Following on from Pat’s give-away, Damien Mulley has another competition, in association with a supporter of the foundation. Anyone that donates one or more phones will be entered into a draw to win some more gadgey goodness. Everyone has old mobile phones, so why not put them to some real use? There is even a freepost address you can send them to:

The Jack and Jill Mobile Appeal, Freepost, Ratoath Road, Finglas, Dublin 11.

Just put the phone and charger (if you have it) into a jiffy bag and pop in the post. It couldn’t be simplier. I asked everyone in the house to fish out their old phones (pictured above, along side the Flip camera on it’s tripod) and I’ll be posting them after Christmas.

Niall Kitson from PC Live! does a “Blogger in Profile” feature every month, Alexia Golez and Anthony McGuinness have gone before me and the December issue was my turn. So, here is an unedited (thus far longer, because I can’t shut my mouth) version of the Q&A.

You decided to study bloggers and their readerships for your post grad. What have you learned so far?

At the moment I’m still in the preparatory stage of my research. What this basically means is that I’m reading almost every single piece of literature already written about blogging, knowledge sharing and the social psychology on the internet. That last one is probably the one that stands out the most because blogging can be extremely social. Blogs have this amazing potential to offer social support, friendship and positive interactions through feedback from readers. Blogging has genuinely had a  positive impact on many bloggers lives, because feedback can serve as an acknowledgement of your thoughts, emotions and sense of self. Then of course there are the bloggers that blog to share their knowledge, instead of their lives. Sometimes this is done because of the positive effects upon reputation and sometimes it is a purely altruistic act. It’s fascinating.

Right now I’m looking at the possible cultural differences in blogging practices. The reason I’m looking at this is because I’m curious as to why blogging is huge in other countries and yet seemingly low profile here in Ireland. Though, I do believe in quality over quantity, that is to say that  the majority of Irish blogs are either very well written or incredibly entertaining. It has been suggested that poor broadband penetration is a key aspect as to why the adoption of blogging has been slow, but today over a million  Irish Internet users have access to a broadband connection, and we have become a nation of social networkers, photo-sharers and you-tube watchers It’s simply not a valid argument any more. I’m hoping my research can shed some light on the matter.

As a community what do you think of the Irish Blogosphere?

The Irish Blogosphere isn’t the first online community that I’ve interacted with. Over the years I’ve been a member of numerous web forums and long ago even usenet groups. The biggest difference, for me, was how quickly I began feeling like a member of the Irish blogging community. With other online groups it took months of interactions online before I started feeling like a member of the in-group. No heckling of the newbie occurs and there are no obvious exclusive cliques, though there are members that would be thought of more highly that others. Flaming is very rare. There are debates and discussions, but it rarely gets personal, which is something that can turn many people away from web forums – that fear of being ostracised. The thing that stands out for me about the Irish blogging community is their ability to offer support to one another without hesitation. Be it technical, informational, or even emotional.

Your writing demonstrates a real creative streak but you keep your content factual. Have you been tempted to post some fiction?

Any student of a Psychology will tell you that the biggest lesson you learn in college is to write objectively, and to always be able to back up any argument with valid and reliable facts. It can be difficult to separate my academic self from my writing, and if I post an article that in essence is my actual opinion on something, I will always back it up with solid facts. Maintaining a high level of quality and keeping with the theme of my blog is important to me, this is one of the reasons I don’t post articles on a daily basis. I have, however, tried to incorporate a few personally orientated posts, and I find this quite rewarding in itself. More recently I’ve been channelling my own creativeness into a separate blog project, related to poetry and photography. It’s not unnatural for bloggers to have more than one blog and I have done this to provide myself with a separate, non-serious vehicle online.

Are blogs really breaking the web?

Blogs might not be breaking the web, but I certainly don’t think they could be considered a replacement to websites or even wikis, as a source of information. The software behind blogging is temporal in nature, articles are displayed in reverse chronological order, so the first blog post an reader sees is the most recent one and navigation usually relies on moving backwards through these time-stamped entries. Blogs are great when used as a companion to a website, but relying on a blog to post articles that should or could be re-read, and would have context no matter what year or month they are written in, can mean that they don’t get re-read and instead get lost inside archives. However there are exceptions to this rule, and having a very well designed blog can counteract this. Relying on standard blog templates or free blogging websites such as Blogger.com is not the way to go, unless of course you’re planning on writing a diary style blog.

In the field of cyberpsychology whose work would you recommend to a friend?

The two subjects that are most interesting to me, that relate to the combined field of Psychology and Technology e.g. what is now referred to as Cyberpsychology, are the social Psychology of the Internet and Human Computer Interaction. The researcher who has had the most influence on me in both of these subjects is a Dr. Jennifer Preece from the University of Maryland Baltimore County. Much of her work highlights the importance of good usability and design to facilitate the creation of successful online communities. She has also co-authored numerous books related to Human Computer Interaction, a subject that is concerned with making technology more usable and accessible to everyone – something I feel very passionate about.

For anyone interested in the field of Cyberpsychology I can also recommend the Journal of Computer-Mediated Communication, published online four times a year, many of the research pieces published can be freely accessed and offer many interesting insights into online behaviour.

IADT offers both a certificate in Cyberpsychology and an intensive Masters program. These courses are open to individuals with no background in Psychology, and cover areas ranging from e-learning, to online addictions and therapy. I can’t recommend the course enough, and think it would be great for anyone working in all aspects of the technology sector. It would also perfect for graduates of Psychology or Psychiatry that wish to learn how to apply these fields to our modern technologically bound world.

There’s a big emphasis on the importance of public speaking when you’re studying in college, despite the fact that you don’t often get the opportunity to speak in front of anyone else but your classmates. Which is something I had to do on Saturday morning to a mixed crowd of 1st and 2nd year M.Sc Cyberpsychology students, and lecturers who were there to grill and grade.

I don’t suffer from anxiety or panic when it comes to public speaking. Admittedly, I get nervous, palms do sweat and cue cards get shuffled compulsively. But after the point of introducing myself I often feel like I’m having an out of body experience, like I’ve no control over what’s happening, my mouth is a tap and words are dripping out, fast. On Saturday I felt this more acutely than ever before, despite the fact that I’ve presented at a conference to twice as many people and just recently presented a report to the managing director of a company (and his posse of suits) I was hoping to work with.

The experience I had on Saturday consisted of my mind tricking myself into believing I had completely fucked up the presentation, that I’d skipped slides and mumbled incoherently. But on the outside, according to those who watched, I was cool, calm and collected. Ordinarily I wouldn’t have believed them but then I was reminded of the presentation we did last year. As with all our college presentations they are filmed for the external examiners. The video of last years presentation was shown in the Psychology lab a few weeks ago, watching it I felt like it was a different person on the screen. The girl on that video was an alternative universe me, knowledgeable, confident, calm and capable of handling the most difficult of questions.

I’m my biggest critic. I feel like I have to be, because I know that the people who love me could never point out my flaws for me. So despite my supposed calm exterior whilst presenting, afterwards I always feel like I could have done better, and that I should have been more in control. I think that’s an important thing to share, because I know so many people freak out over public speaking, especially when their time slot is straight after someone that seemed so confident and together.

No one is immune to the pressure that comes with public speaking, some people are just better at hiding it.

Epic landscapes have always captured my imagination, emphasis on the imagination. American movies often feature grand scenery, and having grown up on a diet of science fiction and fantasy movies I had always associated these incredible places as unnatural and purely cinematic. The documentary series Fry in America reprogrammed me, in more ways than one. Not only did it give me a broader understanding of the diversity that exisits in America culture, it also showcased the grand natural landscape of the American states, without the Hollywood lense distorting and overemphasising.

Lake Powell and Monument Valley, and the entire state of Utah is a fixation of mine since I watched the documentary series (and I’m already planning my visit in 2010). Scenes from 2001: A Space Odyssey and Back to the Future were filmed here, and of course, many many westerns. The ethereal beauty of these spots, especially Lake Powell, remind me so much of a Martian landscape, the addition of the unnatural water (Lake Powell is a man made lake) bring to mind the science fiction concept of teraforming - taking an inhospitable planet and changing it’s atmosphere to make it more Earth like.

Putting a standard film crew, an English gentlemen and his taxicab into these scenes gave me perspective, and I can now understand why everything in America is so… big. The roads, the buildings, the personalities. Being surrounded by these incredibly huge, monstrous natural creations, it’s only human to attempt to fit into that landscape. I imagine the early European settlers felt quite small and insignificant here. I imagine, I will too.