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	<title>Sinéad&#039;s Lifestream &#187; apple</title>
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	<link>http://www.sineadcochrane.com</link>
	<description>This lifestream was once a blog. Articles about Technology, the Internet, and Cyberpsychology are available in the archive.</description>
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		<title>Donate Your Old iPhone or iPod Touch</title>
		<link>http://www.sineadcochrane.com/2010/04/15/donate-your-iphone/</link>
		<comments>http://www.sineadcochrane.com/2010/04/15/donate-your-iphone/#comments</comments>
		<pubDate>Thu, 15 Apr 2010 21:55:57 +0000</pubDate>
		<dc:creator>Sinéad</dc:creator>
				<category><![CDATA[Cyberpsychology]]></category>
		<category><![CDATA[app store]]></category>
		<category><![CDATA[apple]]></category>
		<category><![CDATA[autism]]></category>
		<category><![CDATA[charity]]></category>
		<category><![CDATA[ebay]]></category>
		<category><![CDATA[ebay auction]]></category>
		<category><![CDATA[Grace App]]></category>
		<category><![CDATA[iphone]]></category>
		<category><![CDATA[ipod touch]]></category>
		<category><![CDATA[Irish Autism Action]]></category>
		<category><![CDATA[Lisa Domican]]></category>
		<category><![CDATA[meteor]]></category>
		<category><![CDATA[o2]]></category>
		<category><![CDATA[picture exchange communication system]]></category>
		<category><![CDATA[Steve Troughton-Smith]]></category>

		<guid isPermaLink="false">http://www.sineadcochrane.com/?p=800</guid>
		<description><![CDATA[As promised the HTC Legend (thank you Meteor) is now up for auction on ebay. Proceeds from this eBay auction will be donated to the Irish Autism Action charity. The reason I choose this charity is because I wanted to highlight the need for the donation and recycling of used iPhones and iPod Touch, for [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignright" style="border: 1px solid black;" title="The recycle bin at an Apple store." src="http://farm2.static.flickr.com/1130/853396584_e6a3f08d17_m.jpg" alt="" width="180" height="240" />As <a href="http://www.sineadcochrane.com/2010/04/13/breaking-up-with-my-android/" target="_self">promised</a> the HTC Legend (thank you <a href="http://www.meteor.ie" target="_blank">Meteor</a>) <a href="http://cgi.ebay.ie/HTC-Legend-Unlocked_W0QQitemZ250616035227QQcmdZViewItemQQptZUK_MobilePhones_MobilePhones?hash=item3a59e1379b" target="_blank">is now up for auction on ebay</a>. Proceeds from this eBay auction will be donated to the <a href="http://www.autismireland.ie/default.asp" target="_blank">Irish Autism Action</a> charity. The reason I choose this charity is because I wanted to highlight the need for the donation and recycling of used iPhones and iPod Touch, for children with Autism, so they can avail of the incredible <a href="http://clk.tradedoubler.com/click?p=24367&amp;a=1943527&amp;url=http%3A%2F%2Fitunes.apple.com%2Fie%2Fapp%2Fgrace-picture-exchange-for%2Fid360574688%3Fmt%3D8%26uo%3D4%26partnerId%3D2003" target="itunes_store">Grace App &#8211; Picture Exchange for Non-Verbal People</a></p>
<blockquote><p>A simple picture exchange system developed by and for non-verbal people allowing the user to communicate their needs by building sentences from relevant images. It can be customised by the individual using their picture and photo vocabulary with the user taking photos and saving pictures to the app.</p>
<p>The application works in real time and allows the user to select their preferences, then rotate the device to present a full sized sentence to the listener &#8211; who will read it with them and respond to their request.</p>
<p>The beauty of Grace is that it ensures the interaction of the user with the listener, and mutual understanding of the user&#8217;s real needs help to increase communication opportunities and build trust.</p></blockquote>
<p style="text-align: center;"><img class="aligncenter" style="border: 1px solid black;" title="Screenshot of the Grace App" src="http://3.bp.blogspot.com/_Y17qRWPSifo/S73HO11I9OI/AAAAAAAABBI/b0TXEzHSZpw/s320/Grace+Sentence+.jpg" alt="" width="214" height="320" /></p>
<p><span id="more-800"></span>The Grace app helps children with autism better develop their communications skills and is available in the App Store worldwide. It was developed by Lisa Domican in conjunction with software developer <a href="http://www.steventroughtonsmith.com/" target="_blank">Steve Troughton-Smith</a>, and with the support of <a href="http://www.o2online.ie/" target="_blank">O2 Ireland</a>. The <a href="http://hammie-hammiesays.blogspot.com/" target="_blank">lovely Lisa</a> has blogged about the development of the app and also about <a href="http://hammie-hammiesays.blogspot.com/2010/03/how-can-you-tell-me-where-it-hurts-part.html" target="_blank">the benefits it has brought to her own children</a> which is a great way to demonstrate the importance of such an app. The Grace App is now even available on the iPad, which is fantastic for anyone with motor problems, such as stroke victims.</p>
<p>If you have an old iPhone/iPod Touch or are thinking of upgrading, please consider donating your old iPhone/iPod Touch to a child with autism by contacting Lisa via email: hammiesaysATgmailDOTcom</p>
<p>You can also contact the <a href="http://www.autismireland.ie/detail.asp?ID=333" target="_blank">Irish Autism Action</a> charity direct about iPhone/iPod Touch donation, or you can donate to them directly via the <a href="http://www.mycharity.ie/event/i_want_my_iphone_for_autism/">I Want My Iphone for Autisim MyCharity.ie page</a>.</p>
<p>You can learn more about Autism Action on their <a href="http://irishautismaction.blogspot.com/" target="_blank">Blog Award winning group blog</a>.</p>
<p style="text-align: center;"><a href="http://clk.tradedoubler.com/click?p=24367&amp;a=1943527&amp;url=http%3A%2F%2Fitunes.apple.com%2Fie%2Fapp%2Fgrace-picture-exchange-for%2Fid360574688%3Fmt%3D8%26uo%3D4%26partnerId%3D2003" target="itunes_store"><img class="aligncenter" style="border: 0;" src="http://ax.phobos.apple.com.edgesuite.net/images/web/linkmaker/badge_appstore-lrg.gif" alt="Grace - Picture Exchange for Non-Verbal People - Steven Troughton-Smith" /></a></p>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Breaking Up with My Android</title>
		<link>http://www.sineadcochrane.com/2010/04/13/breaking-up-with-my-android/</link>
		<comments>http://www.sineadcochrane.com/2010/04/13/breaking-up-with-my-android/#comments</comments>
		<pubDate>Tue, 13 Apr 2010 15:30:38 +0000</pubDate>
		<dc:creator>Sinéad</dc:creator>
				<category><![CDATA[Technology]]></category>
		<category><![CDATA[Android]]></category>
		<category><![CDATA[Android OS]]></category>
		<category><![CDATA[app store]]></category>
		<category><![CDATA[apple]]></category>
		<category><![CDATA[apps]]></category>
		<category><![CDATA[desktop]]></category>
		<category><![CDATA[ebay]]></category>
		<category><![CDATA[Google Voice]]></category>
		<category><![CDATA[HTC Legend]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[iphone]]></category>
		<category><![CDATA[keyboard]]></category>
		<category><![CDATA[meteor]]></category>
		<category><![CDATA[Meteor 2G to 3G Handover Problem]]></category>
		<category><![CDATA[o2]]></category>
		<category><![CDATA[touchscreen]]></category>
		<category><![CDATA[user experience]]></category>

		<guid isPermaLink="false">http://www.sineadcochrane.com/?p=794</guid>
		<description><![CDATA[I had set myself a challenge to swap my iPhone for a HTC Legend for a whole week and I completely failed. After day 4 struggling with what had evolved into over-complexity I just gave up and happily retreated back to the “evil” non-open source iPhone and heavily policed iTunes. During this experiment I also [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: justify;"><img class="size-medium wp-image-795 alignright" style="border: 0px;" title="sad-android" src="http://www.sineadcochrane.com/wp-content/uploads/2010/04/sad-android-246x300.jpg" alt="sad-android" width="196" height="250" />I had set myself a challenge to <a href="http://www.sineadcochrane.com/2010/04/09/day-1-with-my-android/" target="_self">swap my iPhone for a HTC Legend for a whole week </a>and I completely failed. After day 4 struggling with what had evolved into over-complexity I just gave up and happily retreated back to the “evil” non-open source iPhone and heavily policed iTunes.</p>
<p style="text-align: justify;">During this experiment I also had to discontinue using the Meteor network due the 2G to 3G handover problem (<a href="http://www.youtube.com/?v=05EvnmOroPs" target="_blank">there’s a neat little video demonstrating this here</a>) which left with me with no signal far too many times, but the phone worked perfect on O2. Hoping Meteor can fix that issue promptly, as many other HTC users are reporting this issue in the customer forums.</p>
<h3 style="text-align: center;"><strong>Day 4 With my Android</strong></h3>
<p><span id="more-794"></span></p>
<p style="text-align: justify;"><a href="http://www.flickr.com/photos/iamvisi/3625456091/" target="_blank"><img class="alignleft" style="border: black 1px solid;" title="1G Ipod" src="http://farm4.static.flickr.com/3616/3625456091_49a5f01e97_m.jpg" alt="" width="240" height="180" /></a>Day 4 was the day that I really started missing the iPod part of my iPhone, I especially wanted my podcasts back so I attempted to import/export files from the phone. It didn’t go too well. I had no MicroSD card adapter and Windows 7 just plain refused to recognise the SD card inside the phone. There are a few workarounds for this, for instance Google Voice is a great podcast utility for Android, but personally I like to manage things from my desktop (even if iTunes is still a bit rubbish).</p>
<p style="text-align: justify;">I’m also really surprised that a phone of this calibre (and hefty price tag) comes with so little internal memory (384MB). Although, a 2GB SD card came with it, which is more than enough if you’re not going to use the phone as an MP3 player and you can of course upgrade that to a maximum 32GB if you have another €100 lying around. Speaking of music though, the FM Radio reception was exceptionally good, a feature I always miss on the iPhone.</p>
<p style="text-align: justify;">The over-complexity I mentioned refers to the Android operating system. At first I was won over by the ability to multitask and was especially impressed by the taskbar like notification area. Overall I feel that the Android matches more of a desktop like environment than any other phone I’ve used, however, after only a few days I realised this was overly tiring and irksome on a smaller scale and without a physical keyboard. Managing software, settings, and files quickly became a chore. Also, typing on the HTC Legend did not become a forte of mine, I’m not sure if the responsiveness of the touchscreen on the iPhone has ruined me for all other touchscreen devices but I certainly couldn’t get used to the keyboard on the Legend.</p>
<p style="text-align: justify;">Despite the fact that the HTC Legend and I didn’t work out, we’ve parted quite amicably. I still think it’s an extremely well built smartphone, very sturdy, sleek and fits better in the pocket that the iPhone. The physical keys underneath the touchscreen are very usable (though the optical navigation key is fairly useless). The call clarity is crystal clear. You can customise and personalise it to you hearts content. There are thousands of apps available that don’t have to go through the ridiculously moral Apple iTunes app store approval system.</p>
<p style="text-align: justify;">As an alternative to an iPhone it is an extremely strong one, but as I’ve discovered, I quite like the simplicity of the iPhone and won’t be parting with mine anytime soon.</p>
<p>I will however be putting up the HTC Legend up on eBay in the coming days, and donating the proceeds to a really worthy cause that I’ll be writing about in my next blog post.
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		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>Day 1 With my Android</title>
		<link>http://www.sineadcochrane.com/2010/04/09/day-1-with-my-android/</link>
		<comments>http://www.sineadcochrane.com/2010/04/09/day-1-with-my-android/#comments</comments>
		<pubDate>Fri, 09 Apr 2010 12:00:13 +0000</pubDate>
		<dc:creator>Sinéad</dc:creator>
				<category><![CDATA[Technology]]></category>
		<category><![CDATA[Android]]></category>
		<category><![CDATA[android marketplace]]></category>
		<category><![CDATA[app store]]></category>
		<category><![CDATA[apple]]></category>
		<category><![CDATA[apps]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[desktop experience]]></category>
		<category><![CDATA[HTC Legend]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[iphone]]></category>
		<category><![CDATA[iPhone OS 4]]></category>
		<category><![CDATA[meteor]]></category>
		<category><![CDATA[multi tasking]]></category>
		<category><![CDATA[nokia]]></category>
		<category><![CDATA[o2]]></category>
		<category><![CDATA[OS 4]]></category>
		<category><![CDATA[pay as you go]]></category>
		<category><![CDATA[Symbian]]></category>
		<category><![CDATA[touchscreen]]></category>
		<category><![CDATA[Tweetie]]></category>
		<category><![CDATA[Usability]]></category>
		<category><![CDATA[user experience]]></category>
		<category><![CDATA[Wunderadio]]></category>

		<guid isPermaLink="false">http://www.sineadcochrane.com/?p=787</guid>
		<description><![CDATA[I went along to a Meteor blogger event yesterday where we chatted about their new pay as you go data charges (250mb free if you top up by €20 per month, as well as free  Meteor texts – not bad at all) and us bloggers got to try out all the iPhone alternatives you could [...]]]></description>
			<content:encoded><![CDATA[<p style="TEXT-ALIGN: justify"><a href="http://www.flickr.com/photos/iamvisi/4504584755/" target="_blank"><img class="alignright" title="iPhone Killers?" src="http://farm3.static.flickr.com/2731/4504584755_e09c93576f_m.jpg" alt="" width="180" height="240" /></a>I went along to a <a href="http://www.meteor.ie/" target="_blank">Meteor</a> blogger event yesterday where we chatted about their new pay as you go data charges (250mb free if you top up by €20 per month, as well as free  Meteor texts – not bad at all) and us bloggers got to try out all the iPhone alternatives you could shake a stick at. They also sent me home with a <a href="http://www.htc.com/www/product/legend/overview.html" target="_blank">HTC Legend</a>.</p>
<p style="TEXT-ALIGN: justify">Only last week I had tweeted about how I really wanted to try out an Android handset to do a compare and contrast against the iPhone. I usually change my phone on a yearly basis, and my iPhone 3G is nearing its first birthday, so trying out an alternative is a great way for me to discover if I should stick with Apple or not.</p>
<p style="TEXT-ALIGN: justify">Before I got my iPhone a year ago I had always been a huge Nokia fan, what changed my mind was trying out <a href="http://www.thatsjentertainment.com" target="_blank">Jen</a>’s iPhone (she’s an avid Apple fan, so of course she had one months before me) as I was simply blown away by the web browsing experience, something that previous Nokia smartphones (running the Symbian operating system) I had owned simply didn’t compare to.</p>
<h3 style="text-align: center;">First Impressions of Android</h3>
<p><span id="more-787"></span></p>
<p style="TEXT-ALIGN: justify"><img class="alignleft" style="border: 0px;" title="Android Logo" src="http://www.gomonews.com/wp-content/uploads/2009/07/android-logo.jpg" alt="" width="239" height="264" />My first impression of the Android operating system is that it has definite similarities to Symbian – it’s highly customisable (like crazy customizable, it’s incredible), it’s more like a desktop environment where you are able to do things like create folders and install widgets, and you can run multiple applications at the same time. It’s also very much unlike Symbian because it runs exceptionally smoothly (at least on the HTC Legend), applications open lightening fast and it’s open source software so there are thousands of apps available for free in the Android market.</p>
<p style="TEXT-ALIGN: justify">The big difference between my iPhone 3G and the HTC Legend is of course the ability to have multiple apps running, and it’s no surprise that yesterday Apple announced the ability to multitask in the next iPhone 3GS update (in fact it’s taken <a href="http://thenextweb.com/google/2010/04/09/iphone-40-android-os-apple-lost-game/" target="_blank">many of the great features of Android and applied them to OS 4</a>), but the differences between Android and the iPhone don’t just end there.</p>
<p style="TEXT-ALIGN: justify">Out of the box the HTC Legend just works. No connecting it to a computer, no software updates needed, no need to go register an account to start downloading new apps. The Android market is awash with <a href="http://mashable.com/2010/02/28/android-apps-drop-iphone/" target="_blank">amazing free apps that do amazing things</a> – unlike the abundance of novelty junk you find in the iPhone App Store.</p>
<p style="TEXT-ALIGN: justify">This is only my first day using the phone so expect more comparisons to come in a later blog post. Admittedly today I do miss some of my most used iPhone apps – like Tweetie, but I guess I just have to find the right collection of Apps for the HTC Legend to make it perfect for me.</p>
<p style="TEXT-ALIGN: justify">What I have enjoyed about it so far though is the 5megapixel camera &#8211; the autofocus, a light flash and ISO settings make a big difference, I also love the radio (that actually works – unlike iPhone FM radio apps like Wunderadio that need a consistent 3G signal to run), and the ease at which you switch between apps – there’s practically no lag on this phone either, it’s so fast and it’s a joy to use. I thought I would dislike the physical keys underneath the touchscreen, after getting so used to just the one on the iPhone, but I actually really like them. The menu, back and search buttons all have corresponding actions within each app, them being there means it frees up a lot of screen space, especially when surfing the net. I am however finding it a little hard getting used to the touchscreen keyboard, but as with anything new I probably just need some practice.</p>
<p style="TEXT-ALIGN: justify">I’m very much looking forward to seeing the outcome of this phone experiment, as I’ll be making myself use the HTC Legend for at least a week to make a truly informed decision about my next phone (it’s possible that I’ll stick with the HTC Legend itself). It’s just a pity I’m having some connectivity issues with Meteor, in the first day alone, three times I’ve had to force disconnection and reconnection of the phone from the network because of a loss of any signal, data or phone. I&#8217;m hoping they resolve this issue soon or I might have to unlock the phone and put my O2 sim into it.</p>
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		</item>
		<item>
		<title>Spotted: iPad in the Wild</title>
		<link>http://www.sineadcochrane.com/2010/03/29/spotted-ipad-in-the-wild/</link>
		<comments>http://www.sineadcochrane.com/2010/03/29/spotted-ipad-in-the-wild/#comments</comments>
		<pubDate>Mon, 29 Mar 2010 13:51:23 +0000</pubDate>
		<dc:creator>Sinéad</dc:creator>
				<category><![CDATA[Photos]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[apple]]></category>
		<category><![CDATA[IBA10]]></category>
		<category><![CDATA[ipad]]></category>
		<category><![CDATA[irish blog awards]]></category>
		<category><![CDATA[Irish Blog Awards 2010]]></category>
		<category><![CDATA[Made in Hollywood]]></category>
		<category><![CDATA[photo]]></category>
		<category><![CDATA[Spotted]]></category>
		<category><![CDATA[www.madeinhollywood.ie]]></category>

		<guid isPermaLink="false">http://www.sineadcochrane.com/?p=729</guid>
		<description><![CDATA[]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;"><a href="http://pix.ie/cabaal/1587973/in/explore/tag/iba10" target="_blank"><img class="aligncenter" style="border: 1px solid black;" title="iPad at the Blog Awards" src="http://photos3.pix.ie/3D/CC/3DCCF116D3894A858B29C92E26495959-500.jpg" alt="" width="500" height="333" /></a></p>
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		</item>
		<item>
		<title>Google Buzz: A Webapp That Brings Multitasking to iPhone?</title>
		<link>http://www.sineadcochrane.com/2010/02/13/google-buzz-multitasking-iphone/</link>
		<comments>http://www.sineadcochrane.com/2010/02/13/google-buzz-multitasking-iphone/#comments</comments>
		<pubDate>Sat, 13 Feb 2010 14:33:31 +0000</pubDate>
		<dc:creator>Sinéad</dc:creator>
				<category><![CDATA[Technology]]></category>
		<category><![CDATA[apple]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[Google Buzz]]></category>
		<category><![CDATA[iphone]]></category>
		<category><![CDATA[Latitude]]></category>
		<category><![CDATA[multitasking]]></category>

		<guid isPermaLink="false">http://www.sineadcochrane.com/?p=631</guid>
		<description><![CDATA[While everyone else online has been overreacting about how “annoying” or “pointless” Google Buzz is I’ve been busy trying it out, having some fun and discovering something I like. I was replying to a Google Latitude friend request at lunchtime and realised something pretty interesting. I can update my Buzz status from within the mobile [...]]]></description>
			<content:encoded><![CDATA[<p>While everyone else online has been overreacting about how “annoying” or “pointless” <a href="http://www.google.com/buzz" target="_blank">Google Buzz</a> is I’ve been busy trying it out, having some fun and discovering something I like.</p>
<p><a href="http://www.flickr.com/photos/iamvisi/4353784606/" target="_blank"><img class="alignright" style="border: 1px solid black;" title="Buzzing in Latitude" src="http://farm5.static.flickr.com/4036/4353784606_f03c2da39c_m.jpg" alt="" width="160" height="240" /></a>I was replying to a Google Latitude friend request at lunchtime and realised something pretty interesting. I can update my Buzz status from within the mobile versions of many of the Google webapps, including Gmail, Gtalk, Docs, Calendar, Tasks, and of course Latitude. It’s just a real pity that it’s currently missing from the Google service I use most regularly on my iPhone – Google Reader. Except that I can of course share items I read on Google Reader to Buzz, along with or without a comment.</p>
<p>If Google roll out this little feature across all of the mobile versions of their products they’ll be bringing a tiny bit of multi-tasking to the iPhone. Being able to update your status from within the webpage you’re on (and not having to go through the process of either switching between Safari pages, or closing Safari and going into Tweetie and then back to Safari again – both relatively  slow processes on the iPhone) is something very interesting. This will bring a little bit more of the desktop browsing experience to your iPhone and will work great on the iPad. Also, the little colourful icon always on the top of your webpage is a great reminder of the service you’re forgetting to play with.</p>
<p>It will take time to see if Google Buzz pays off, but for now I hope someone takes this little iPhone webapp multitasking work-around and implements it for Twitter, or someone in Facebook realises how nice it would be to be able to update your status from any page within the site.
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		<title>Coolest Free iPhone App: Logitech Touch Mouse</title>
		<link>http://www.sineadcochrane.com/2010/02/01/logitech-touch-mouse/</link>
		<comments>http://www.sineadcochrane.com/2010/02/01/logitech-touch-mouse/#comments</comments>
		<pubDate>Mon, 01 Feb 2010 20:02:46 +0000</pubDate>
		<dc:creator>Sinéad</dc:creator>
				<category><![CDATA[Technology]]></category>
		<category><![CDATA[apple]]></category>
		<category><![CDATA[free]]></category>
		<category><![CDATA[iphone]]></category>
		<category><![CDATA[iphone apps]]></category>
		<category><![CDATA[ipod touch]]></category>
		<category><![CDATA[Logitech]]></category>
		<category><![CDATA[Logitech Touch Mouse]]></category>
		<category><![CDATA[Logitech Touch Mouse Server]]></category>
		<category><![CDATA[Mobile Technology]]></category>
		<category><![CDATA[touchscreen]]></category>

		<guid isPermaLink="false">http://www.sineadcochrane.com/?p=600</guid>
		<description><![CDATA[Possibly the coolest free iPhone app since, well, forever. Logitech seem to have taken a leaf out of Joby&#8217;s book (I discussed this a while back in the post called &#8220;Novelty vs. Practicality: iPhone Apps for Effective Brand Awareness&#8220;) and released a free app that will have some longevity in your app collection. The Logitech [...]]]></description>
			<content:encoded><![CDATA[<p><img class="alignright" style="border: 0pt none;" title="Touchmouse Logo" src="http://www.logitech.com/repository/3053/png/25041.1.0.png" alt="" width="150" height="150" />Possibly the coolest free iPhone app since, well, forever. Logitech seem to have taken a leaf out of Joby&#8217;s book (I discussed this a while back in the post called &#8220;<a href="http://www.sineadcochrane.com/2009/12/14/novelty-vs-practicality-iphone-apps-for-effective-brand-awareness/" target="_self">Novelty vs. Practicality: iPhone Apps for Effective Brand Awareness</a>&#8220;) and released a free app that will have some longevity in your app collection.</p>
<p>The <a href="http://clk.tradedoubler.com/click?p=24367&amp;a=1943527&amp;url=http%3A%2F%2Fitunes.apple.com%2Fie%2Fapp%2Ftouch-mouse%2Fid338237450%3Fmt%3D8%26uo%3D4%26partnerId%3D2003" target="itunes_store">Logitech Touch Mouse</a> app links your iPhone or iPod Touch and your Mac or PC using your wireless network, allowing you to use the touchscreen as a mouse pointer and keyboard. All you need to do is download the app itself as well <a href="http://www.logitech.com/index.cfm/494/6367&amp;hub=1&amp;cl=us,en?section=downloads" target="_blank">Logitech Touch Mouse Server</a> (it sounds more complicated then it actually is)  the associated piece of software for your computer. Then you simply link the two by inputting your computer&#8217;s IP address into the app on your iPhone or iPod Touch. You don&#8217;t even have to worry about figuring out your IP address as the Logitech Touch Mouse Server software will find it for you.</p>
<p>I&#8217;ll definitely get some use out of this. I always have my iPhone in my pocket, and being able to control my PC using it is a nice feature that I was never bothered to try out because I would have had to pay for it. Granted I already have a remote and wireless mouse/keyboard, but the iPhone, like I said, is already always in my pocket, giving it another function certainly appeals to me.</p>
<p>It works perfectly for me running 64bit Windows 7 Pro and an iPhone 3G.
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		<title>Novelty vs. Practicality: iPhone Apps for Effective Brand Awareness</title>
		<link>http://www.sineadcochrane.com/2009/12/14/novelty-vs-practicality-iphone-apps-for-effective-brand-awareness/</link>
		<comments>http://www.sineadcochrane.com/2009/12/14/novelty-vs-practicality-iphone-apps-for-effective-brand-awareness/#comments</comments>
		<pubDate>Mon, 14 Dec 2009 11:51:19 +0000</pubDate>
		<dc:creator>Sinéad</dc:creator>
				<category><![CDATA[Rants]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[apple]]></category>
		<category><![CDATA[apps]]></category>
		<category><![CDATA[brand awareness]]></category>
		<category><![CDATA[denny]]></category>
		<category><![CDATA[denny ifry]]></category>
		<category><![CDATA[gorillacam]]></category>
		<category><![CDATA[Internet]]></category>
		<category><![CDATA[iphone]]></category>
		<category><![CDATA[iphone apps]]></category>
		<category><![CDATA[joby]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[photography]]></category>

		<guid isPermaLink="false">http://www.sineadcochrane.com/2009/12/14/novelty-vs-practicality-iphone-apps-for-effective-brand-awareness/</guid>
		<description><![CDATA[Non-digital brands offering free iPhone apps isn’t something new. Back in November I posted a short “homage” to the Denny iFry (2.5 stars), and I’ve tried out quite a few of these, like the Magic Coke Bottle (2.5 stars) or Lightsaber Unleashed (2.5 stars). All of these free apps are novelty at best, as you [...]]]></description>
			<content:encoded><![CDATA[<p>Non-digital brands offering free iPhone apps isn’t something new. <a href="http://www.sineadcochrane.com/2009/11/17/pointless-but-fun/">Back in November I posted a short “homage” to the Denny iFry</a> (2.5 stars), and I’ve tried out quite a few of these, like the <a href="http://clk.tradedoubler.com/click?p=24367&amp;a=1943527&amp;url=http%3A%2F%2Fitunes.apple.com%2Fie%2Fapp%2Fmagic-coke-bottle-by-the-coca%2Fid302392499%3Fmt%3D8%26uo%3D4%26partnerId%3D2003" target="itunes_store">Magic Coke Bottle</a> (2.5 stars) or <a href="http://clk.tradedoubler.com/click?p=24367&amp;a=1943527&amp;url=http%3A%2F%2Fitunes.apple.com%2Fie%2Fapp%2Flightsaber-unleashed%2Fid283265667%3Fmt%3D8%26uo%3D4%26partnerId%3D2003" target="itunes_store">Lightsaber Unleashed</a> (2.5 stars). All of these free apps are novelty at best, as you can see by their user ratings. Personally I don’t like to clutter my iPhone with apps I don’t regularly use, so these novelty apps are usually downloaded and played with for a week, maybe less.</p>
<p>I would argue that the key to using free iPhone apps as an effective brand awareness exercise, or as a way to drive physical sales, is not novelty usage.</p>
<p style="text-align: center;"><a href="http://www.sineadcochrane.com/wp-content/uploads/2009/12/p-480-320-f57f636a-113c-479b-8f53-350bb160b5ba.jpeg"><img class="size-full wp-image-364 aligncenter" src="http://www.sineadcochrane.com/wp-content/uploads/2009/12/p-480-320-f57f636a-113c-479b-8f53-350bb160b5ba.jpeg" alt="" width="200" height="300" /></a></p>
<p>Take for example the new app from the photography accessories company <a href="http://www.joby.com/">Joby</a>, who primarily sell Gorillapods – flexible tripods for cameras. They now offer these tripods for mobile devices and with the launch of their new range they’ve made a free app to accompany these accessories. The <a href="http://clk.tradedoubler.com/click?p=24367&amp;a=1943527&amp;url=http%3A%2F%2Fitunes.apple.com%2Fie%2Fapp%2Fgorillacam%2Fid342972390%3Fmt%3D8%26uo%3D4%26partnerId%3D2003" target="itunes_store">Gorillacam</a> app has an array of features you’d expect to pay for. It’s certainly not a one trick pony. It has a shot timer, time lapse, rapid-shot mode and a bubble level. There’s this great “press anywhere” mode too, that lets you press the touchscreen anywhere in order to take a photo. This app makes self portraits and photos with your friends really easy, something that’s virtually impossible with the standard iPhone camera app.</p>
<p style="text-align: center;"><a href="http://www.sineadcochrane.com/wp-content/uploads/2009/12/p-480-320-18065b4b-5c86-4431-b8b7-c67f266dff2e.jpeg"><img class="size-full wp-image-364 aligncenter" src="http://www.sineadcochrane.com/wp-content/uploads/2009/12/p-480-320-18065b4b-5c86-4431-b8b7-c67f266dff2e.jpeg" alt="" width="200" height="300" /></a></p>
<p>I can see myself using the <a href="http://clk.tradedoubler.com/click?p=24367&amp;a=1943527&amp;url=http%3A%2F%2Fitunes.apple.com%2Fie%2Fapp%2Fgorillacam%2Fid342972390%3Fmt%3D8%26uo%3D4%26partnerId%3D2003" target="itunes_store">Gorillacam</a> app over and over again. I’ve already placed it beside my other camera apps – apps which I willingly paid for. I would have paid for the GorillaCam app too. I didn’t have to pay for it and in exchange I’ll be seeing the brandname Joby over and over again. I’ll also be constantly reminded of how if I bought a Gorillapod for my iPhone, I could fully utilize the brilliant features of this free app.</p>
<p>I may have initially been triggered with a desire for a sausage sandwich or a can of Coke, but with no motivation to use either app over and over again, the trigger was never reinforced again. With <a href="http://clk.tradedoubler.com/click?p=24367&amp;a=1943527&amp;url=http%3A%2F%2Fitunes.apple.com%2Fie%2Fapp%2Fgorillacam%2Fid342972390%3Fmt%3D8%26uo%3D4%26partnerId%3D2003" target="itunes_store">Gorillacam</a>, I’ll be reminded of my interest in their products every time I happily use that free app.</p>
<p>Now that is an effective free, branded, iPhone app.</p>
<p style="text-align: center;"><a href="http://clk.tradedoubler.com/click?p=24367&amp;a=1943527&amp;url=http%3A%2F%2Fitunes.apple.com%2Fie%2Fapp%2Fgorillacam%2Fid342972390%3Fmt%3D8%26uo%3D4%26partnerId%3D2003" target="itunes_store"><img class="aligncenter" style="border: 0;" src="http://ax.phobos.apple.com.edgesuite.net/images/web/linkmaker/badge_appstore-lrg.gif" alt="Gorillacam - Joby Inc." /></a></p>
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		<title>Cyberpsychology Digest Volume 2</title>
		<link>http://www.sineadcochrane.com/2008/06/09/cyberpsychology-digest-volume-2/</link>
		<comments>http://www.sineadcochrane.com/2008/06/09/cyberpsychology-digest-volume-2/#comments</comments>
		<pubDate>Mon, 09 Jun 2008 20:57:40 +0000</pubDate>
		<dc:creator>Sinéad</dc:creator>
				<category><![CDATA[Cyberpsychology]]></category>
		<category><![CDATA[apple]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[Brain Training]]></category>
		<category><![CDATA[Cyberbullying]]></category>
		<category><![CDATA[Feminisation]]></category>
		<category><![CDATA[Fitbrains]]></category>
		<category><![CDATA[Gadgets]]></category>
		<category><![CDATA[Gaming]]></category>
		<category><![CDATA[Hate Crimes]]></category>
		<category><![CDATA[Human Rights]]></category>
		<category><![CDATA[Nintendo DS]]></category>
		<category><![CDATA[Sexuality]]></category>
		<category><![CDATA[Sociology]]></category>
		<category><![CDATA[Terrorism]]></category>
		<category><![CDATA[Therapy]]></category>

		<guid isPermaLink="false">http://www.sineadcochrane.com/?p=181</guid>
		<description><![CDATA[Feminised gadgets &#8211; An eye for the ladylike: This article from the Telegraph Online opens with an interesting statistic, that women now spend more money on gadgets than on shoes. This is followed up with some fascinating insights into the “feminisation” of technology design and closes with an even more remarkable statistic, that two-thirds of [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.telegraph.co.uk/connected/main.jhtml?xml=/connected/2008/05/31/dlwom131.xml " target="_blank">Feminised gadgets &#8211; An eye for the ladylike</a>: This article from the Telegraph Online opens with an interesting statistic, that women now spend more money on gadgets than on shoes. This is followed up with some fascinating insights into the “feminisation” of technology design and closes with an even more remarkable statistic, that two-thirds of Nintendo DS users are female. <strong>Related Link</strong>: <a href="http://www.shinyshiny.tv/" target="_blank">Shiny Shiny</a></p>
<p><a href="http://www.fitbrains.com " target="_blank">Vivity Labs launches online brain fitness platform</a>: This recently launched website will draw comparisons to the Brain Training game on the Nintendo DS. Basing the platform online, however, allows for a much broader appeal. For example, by providing the ability to play against other users, a higher level of motivation to return to play is likely to be achieved, especially for the highly competitive amongst us. <strong>Related Article</strong>: <a href="http://live.psu.edu/story/31016" target="_blank">Video games can make us creative if spark is right</a>.</p>
<p><a href="http://www.wiesenthal.com/atf/cf/%7BDFD2AAC1-2ADE-428A-9263-35234229D8D8%7D/IREPORT.PDF" target="_blank">iReport: Online Terror &amp; Hate: The First Decade</a> (pdf): This report by a Jewish Human Rights group indicates that since 2007 there has been a 30% increase in the number of problmeatic hate (racist, anti-gay, anti-religious etc.) and terrorist websites. The historic roots of online hate-sites is outlined and numerous examples are highlighted. <strong>Related Article</strong>: <a href="http://news.cnet.com/8301-10784_3-9962375-7.html" target="_blank">A rallying cry against cyberbullying</a>.</p>
<p><a href="http://scienceblogs.com/cognitivedaily/2008/05/casual_fridays_mac_users_dont.php " target="_blank">Mac users don&#8217;t like people touching their technology</a>: A survey was conducted by Cognitive Daily to investigate how willing people were to let others try out their new gadgets. They found that there was a dramatic difference between how much PC and Mac users let friends try out their new devices. <strong>Related Article</strong>: <a href="http://www.switched.com/2008/05/15/bad-blackberry-manners-on-the-rise-survey-says/" target="_blank">Bad BlackBerry Manners On the Rise</a>.</p>
<p><a href="http://www.cnn.com/2008/LIVING/personal/05/07/blog.therapy/index.html" target="_blank">Your Blog Can Be Group Therapy</a>: This CNN.com article highlights some examples of the positive aspects of personal blogging, with some interesting commentary from both bloggers and psychologists. <strong>Related Article: </strong><a href="http://blogs.psychologytoday.com/blog/the-media-zone/200806/the-internet-and-suicide-0" target="_blank">The Internet and Suicide</a> ; <strong>Related Link: </strong><a href="http://thelivesofothers.wordpress.com/" target="_blank">The Lives of Others</a>.</p>
<p><em>If anyone has anything they’d like to contribute to the next digest, or related articles for this volume, feel free to drop me a comment or an e-mail &#8211; Sinéad.</em></p>
<p><a href="http://www.sineadcochrane.com/2008/05/15/cyberpsychology-digest-volume-1/" target="_self">Volume 1</a><br />
Volume 2<br />
<a href="http://www.sineadcochrane.com/2008/07/11/cyberpsychology-digest-volume-3/" target="_self">Volume 3<br />
</a><a href="http://www.sineadcochrane.com/2008/08/11/cyberpsychology-digest-volume-4/" target="_self">Volume 4</a>
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		<title>Caveat Emptor &#8211; Irish iPhone Early Adopters, Part 2</title>
		<link>http://www.sineadcochrane.com/2008/03/05/caveat-emptor-irish-iphone-early-adopters-part-2/</link>
		<comments>http://www.sineadcochrane.com/2008/03/05/caveat-emptor-irish-iphone-early-adopters-part-2/#comments</comments>
		<pubDate>Wed, 05 Mar 2008 11:15:27 +0000</pubDate>
		<dc:creator>Sinéad</dc:creator>
				<category><![CDATA[Internet]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[3 ireland]]></category>
		<category><![CDATA[apple]]></category>
		<category><![CDATA[Gadgets]]></category>
		<category><![CDATA[iphone]]></category>
		<category><![CDATA[o2]]></category>

		<guid isPermaLink="false">http://www.sineadcochrane.com/2008/03/05/caveat-emptor-irish-iphone-early-adopters-part-2/</guid>
		<description><![CDATA[I keep on coming across the same Pat Phelan reaction to the iPhone pricing and wondering&#8230; Am I the only one who has ever noticed how expensive ALL of the mobile phone tariffs are (especially the data charges), on ALL of the networks in Ireland, in comparison to the U.K? The phone prices are also [...]]]></description>
			<content:encoded><![CDATA[<p>I keep on <a href="http://www.siliconrepublic.com/news/news.nv?storyid=single10431" target="_blank">coming across</a> the same <a href="http://patphelan.net/irish-taken-as-fools-as-o2-ireland-iphone-package-comes-with-attached-paddy-tax/" target="_blank">Pat Phelan</a> reaction to the iPhone pricing and wondering&#8230;</p>
<p>Am I the only one who has ever noticed how expensive ALL of the mobile phone tariffs are (especially the data charges), on <strong>ALL</strong> of the networks in Ireland, in comparison to the U.K? The phone prices are also <strong>very </strong>different, and the range of phones.</p>
<p>It’s nothing to do with the iPhone itself, it’s the same old adage in this country it’s “what the market can bare” rather than “best value for money”. O2 keeps its prices high because they can, and people are still going to buy the iPhone despite the download cap and excessive pricing.</p>
<p>As far back as September 2007 <a href="http://www.sineadcochrane.com/2007/09/19/caveat-emptor/">I suggested</a> that those desperate for an iPhone would be better off with an iPod Touch instead. The iPod Touch has everything the iPhone has except it&#8217;s not a phone (though the iPhone isn&#8217;t exactly brilliant at being an actual phone &#8211; no MMS messaging, difficult SMS input etc.,) oh and let&#8217;s not forget that the iPod Touch doesn&#8217;t have that god awful 2 megapixel camera, what a loss.</p>
<p>Buying the iPod Touch is even better advice today because of the <a href="http://www.sineadcochrane.com/2008/02/07/turn-your-nokia-s60-handset-into-a-wireless-hotspot/" target="_blank">Joikuspot Software</a>. Or, you could take Pat Phelan&#8217;s advice and go to the North, buy the iPhone and get it unlocked to use on any network. But that means being stuck in an 18-month contract and paying a monthly fee for minutes you will never get (though I doubt this is possible as you need to be a resident of the U.K to sign up to a mobile contract <strong>IN</strong> the U.K).</p>
<p>Even if you <strong>DO </strong>have an unlocked iPhone and use it on another network &#8211; you will still have to pay the high prices for Edge mobile data, so what&#8217;s the point?
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		<item>
		<title>Turn your Nokia S60 Handset into a Wireless Hotspot</title>
		<link>http://www.sineadcochrane.com/2008/02/07/turn-your-nokia-s60-handset-into-a-wireless-hotspot/</link>
		<comments>http://www.sineadcochrane.com/2008/02/07/turn-your-nokia-s60-handset-into-a-wireless-hotspot/#comments</comments>
		<pubDate>Thu, 07 Feb 2008 15:24:51 +0000</pubDate>
		<dc:creator>Sinéad</dc:creator>
				<category><![CDATA[Internet]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[3 ireland]]></category>
		<category><![CDATA[3G]]></category>
		<category><![CDATA[apple]]></category>
		<category><![CDATA[Gadgets]]></category>
		<category><![CDATA[iphone]]></category>
		<category><![CDATA[joikuspot]]></category>
		<category><![CDATA[Software]]></category>
		<category><![CDATA[vodafone]]></category>

		<guid isPermaLink="false">http://www.sineadcochrane.com/2008/02/07/turn-your-nokia-s60-handset-into-a-wireless-hotspot/</guid>
		<description><![CDATA[JoikuSpot is a free piece of software that allows you to share your Nokia Series 60 Internet connection with a wifi enabled device. It basically turns your phone into a wireless router and I think this software has huge potential for use with the iPhone, iTouch, Asus Eee PC and Nintendo DS, especially in Ireland. [...]]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.joiku.com/index.php?action=products&amp;mode=productDetails&amp;product_id=310" target="_blank">JoikuSpot</a> is a free piece of software that allows you to share your Nokia <a href="http://en.wikipedia.org/wiki/S60_platform" target="_blank">Series 60</a> Internet connection with a wifi enabled device. It basically turns your phone into a wireless router and I think this software has huge potential for use with the iPhone, iTouch, Asus Eee PC and Nintendo DS, especially in Ireland.</p>
<p>For Irish consumers (and Apple Fanboys) hungry for mobile internet through Apple&#8217;s mobile version of Safari this could finally makes it a reality. JoikuSpot will, in essence, enable you to make any iPhone or iTouch <a href="http://en.wikipedia.org/wiki/3G" target="_blank">3G</a> capable, and a 3G connection as we all know is far superior to <a href="http://en.wikipedia.org/wiki/Enhanced_Data_Rates_for_GSM_Evolution" target="_blank">Edge</a>, which the iPhone currently supports. Infact, why buy an iPhone at all when an iTouch is cheaper, already available in Ireland and much slimmer in size? Pair your iTouch with a s60 nokia connected to either <a href="http://www.vodafone.ie/vlive/costs/" target="_blank">Vodafone</a> or <a href="http://www.three.ie/on3/mobile_broadband.htm" target="_blank">Three</a> and you&#8217;ll have mobile internet at high speed with that wonderful Apple interface, and at a fairly reasonably price.</p>
<p>The only caution to heed is the fact that the wifi connection you create using JoikuSpot is actually an unsecure one, meaning anyone else nearby with an iTouch (or other wifi enabled device) could also connect to the internet. Connecting to 3G and wifi at the same time will also drain your battery down quite quickly, so I wouldn&#8217;t expect this to work for more than two hours or so (at least on your handset).</p>
<p>Currently the software is in beta and only supports the higher end N-series and E-series handsets, but I&#8217;m sure that will change as newer versions emerge.</p>
<p><strong>Update: </strong><a href="http://myblog.rsynnott.com/" target="_blank">Rob</a> wrote about this too &#8211; &#8220;<a href="http://myblog.rsynnott.com/2008/02/joikuspot-euro-iphone-killer.html" target="_blank">Joikuspot &#8211; Euro iPhone Killer?</a>&#8220;
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