sinéad's lifestream

I had set myself a challenge to swap my iPhone for a HTC Legend for a whole week and I completely failed. After day 4 struggling with what had evolved into over-complexity I just gave up and happily retreated back to the “evil” non-open source iPhone and heavily policed iTunes.

During this experiment I also had to discontinue using the Meteor network due the 2G to 3G handover problem (there’s a neat little video demonstrating this here) which left with me with no signal far too many times, but the phone worked perfect on O2. Hoping Meteor can fix that issue promptly, as many other HTC users are reporting this issue in the customer forums.

Day 4 With my Android

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I went along to a Meteor blogger event yesterday where we chatted about their new pay as you go data charges (250mb free if you top up by €20 per month, as well as free  Meteor texts – not bad at all) and us bloggers got to try out all the iPhone alternatives you could shake a stick at. They also sent me home with a HTC Legend.

Only last week I had tweeted about how I really wanted to try out an Android handset to do a compare and contrast against the iPhone. I usually change my phone on a yearly basis, and my iPhone 3G is nearing its first birthday, so trying out an alternative is a great way for me to discover if I should stick with Apple or not.

Before I got my iPhone a year ago I had always been a huge Nokia fan, what changed my mind was trying out Jen’s iPhone (she’s an avid Apple fan, so of course she had one months before me) as I was simply blown away by the web browsing experience, something that previous Nokia smartphones (running the Symbian operating system) I had owned simply didn’t compare to.

First Impressions of Android

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Amazon Mobile UK for iPhone was launched recently, similar to Google Goggles on Android phones, there’s a visual search option within this application called Amazon Remembers. Esentially it allows you to take a snapshot of any item and then attempts to match it with a product listed on the Amazon website. Pretty cool, right? I tried it out extensively and it seem to work perfectly with book and DVD covers and is okay with common household items too.

Wanting to push the application to it’s limits (a.k.a break it) I started experimenting with taking photos of people, to see how much everyone was “worth” – thus turning the search into a game of Top Trumps for Faces using Amazon Remembers. Some of the search results were pretty interesting. For example, my lovely girlfriend in her dressing gown was listed as a “Dark Grey Wool Womens Winter Coat” retailing at £49.99, whereas I was listed as a “Wooden Nose shaped Spectacles holder” retailing at £9.99 which meant she was worth far more than me, so I totally lost the game! However, it was a win all round because that made us both LOL ourselves silly.

Hopefully one of these days I’ll find someone with a lower Amazon Remembers face value than myself, I tried it on my Dad and it found a “Russell Collection Long Sleeve Easycare Fitted Shirt” retailing at £17.99, doh!

Non-digital brands offering free iPhone apps isn’t something new. Back in November I posted a short “homage” to the Denny iFry (2.5 stars), and I’ve tried out quite a few of these, like the Magic Coke Bottle (2.5 stars) or Lightsaber Unleashed (2.5 stars). All of these free apps are novelty at best, as you can see by their user ratings. Personally I don’t like to clutter my iPhone with apps I don’t regularly use, so these novelty apps are usually downloaded and played with for a week, maybe less.

I would argue that the key to using free iPhone apps as an effective brand awareness exercise, or as a way to drive physical sales, is not novelty usage.

Take for example the new app from the photography accessories company Joby, who primarily sell Gorillapods – flexible tripods for cameras. They now offer these tripods for mobile devices and with the launch of their new range they’ve made a free app to accompany these accessories. The Gorillacam app has an array of features you’d expect to pay for. It’s certainly not a one trick pony. It has a shot timer, time lapse, rapid-shot mode and a bubble level. There’s this great “press anywhere” mode too, that lets you press the touchscreen anywhere in order to take a photo. This app makes self portraits and photos with your friends really easy, something that’s virtually impossible with the standard iPhone camera app.

I can see myself using the Gorillacam app over and over again. I’ve already placed it beside my other camera apps – apps which I willingly paid for. I would have paid for the GorillaCam app too. I didn’t have to pay for it and in exchange I’ll be seeing the brandname Joby over and over again. I’ll also be constantly reminded of how if I bought a Gorillapod for my iPhone, I could fully utilize the brilliant features of this free app.

I may have initially been triggered with a desire for a sausage sandwich or a can of Coke, but with no motivation to use either app over and over again, the trigger was never reinforced again. With Gorillacam, I’ll be reminded of my interest in their products every time I happily use that free app.

Now that is an effective free, branded, iPhone app.