Online consumerism has become a prevalent part of modern life. With greater choice of availability and 24 hour access to a global market, many are now switching to shopping on the the Internet rather than walking around high streets or shopping centers for their desired purchases. Recent studies indicate that 96% of Irish Internet users have made an online purchase. But what are the perceived risks that online consumers feel?
Hello my name is Lee Kelly and I’m currently studying for a Msc Cyberpsychology. As part of the course I am conducting a research project regarding attitudes towards online shopping. More specifically this study aims to examine levels of trust placed, when using online commercial sites. The study will also try to ascertain if levels of trust online differ between Digital Natives (people who grew up surrounded by information technology) and Digital Immigrants (people who learn to use information technology in adulthood). I’m looking for participants that would fall under both groups; so if you are over 18 and enjoy shopping online then I need to recruit you (sorry I’ve been watching Milk) to take part in my Online survey.
Once again participants will be given the opportunity to win €50 Amazon voucher on completion of the survey. Thank You in advance to everyone who agrees to take part in this study and also many thank to Sinéad Cochrane for her help in allowing me to guest post.