sinéad's lifestream

Music Marketing on Social Networking Sites

Have you discovered one of your favourite music artists by chance on a social networking site? How do you feel about friend requests from bands you’ve never heard of? Can you recall a really outstanding marketing approach from a music artist on a social networking site? Lots of questions and one survey which is trying to find out the answer:  Fansights 2.0

Fansights 2.0 – The Survey

To introduce myself: My name is Kathrin and like Sinéad I am a master student at IADT and right now running a survey as part of my master thesis. My survey Fansights 2.0 is about music marketing on social networking sites (e.g. MySpace, Bebo, Facebook) and the perception of these marketing techniques among music fans. I am still looking for music fans and music promoters who would be willing to take part in my survey. If you could take a few minutes to fill out the survey or pass it on to interested friends I would really appreciate it. You can also drop me a message under www.myspace.com/fansights and you will receive a copy of the results once they are published.

Thanks a mill to Sinéad for posting this and to everybody interested in my research project!

It’s a real pity that it has come to this, but I’ve decided to set my social networking profiles to private – meaning, you can’t see me ,unless I can see you! Though I’ve never accepted a friend request from someone I didn’t know in one way or another.

The reason? Well, as if this wasn’t scary enough… I have come to the realisation that although I can control what *I* say online, I can NOT control what my friends say (those vile fiends!). I’m quite certain that I don’t want any prospective employers viewing the disturbing genital-based-whiteboard drawings they’ve been known to doodle or the perpetual cock-blocks.