Posted on Feb 15, 2009

Guest Post: Do You Shop Online?

online shoppingOnline consumerism has become a prevalent part of modern life. With greater choice of availability and 24 hour access to a global market, many are now switching to shopping on the the Internet rather than walking around high streets or shopping centers for their desired purchases. Recent studies indicate that 96% of Irish Internet users have made an online purchase. But what are the perceived risks that online consumers feel?

Hello my name is Lee Kelly and I’m currently studying for a Msc Cyberpsychology. As part of the course I am conducting a research project regarding attitudes towards online shopping. More specifically this study aims to examine levels of trust placed, when using online commercial sites. The study will also try to ascertain if levels of trust online differ between Digital Natives (people who grew up surrounded by information technology) and Digital Immigrants (people who learn to use information technology in adulthood). I’m looking for participants that would fall under both groups; so if you are over 18 and enjoy shopping online then I need to recruit you (sorry I’ve been watching Milk) to take part in my Online survey.

Once again participants will be given the opportunity to win €50 Amazon voucher on completion of the survey. Thank You in advance to everyone who agrees to take part in this study and also many thank to Sinéad Cochrane for her help in allowing me to guest post.

Posted on Jan 28, 2009

Guest Post: Are you on MySpace, Bebo, Facebook?

FansightsMusic Marketing on Social Networking Sites

Have you discovered one of your favourite music artists by chance on a social networking site? How do you feel about friend requests from bands you’ve never heard of? Can you recall a really outstanding marketing approach from a music artist on a social networking site? Lots of questions and one survey which is trying to find out the answer:  Fansights 2.0

Fansights 2.0 – The Survey

To introduce myself: My name is Kathrin and like Sinéad I am a master student at IADT and right now running a survey as part of my master thesis. My survey Fansights 2.0 is about music marketing on social networking sites (e.g. MySpace, Bebo, Facebook) and the perception of these marketing techniques among music fans. I am still looking for music fans and music promoters who would be willing to take part in my survey. If you could take a few minutes to fill out the survey or pass it on to interested friends I would really appreciate it. You can also drop me a message under www.myspace.com/fansights and you will receive a copy of the results once they are published.

Thanks a mill to Sinéad for posting this and to everybody interested in my research project!

Posted on Jan 26, 2009

Guest Post: Do you play World of Warcraft or Second Life?

Second LifeWorld of Warcraft currently has 11.5 million monthly subscribers, there are 15 million registered-accounts on Second Life, and 38,000 active members in-world at any one time. These numbers show that millions of people are interacting, collaborating, and forming strong relationships online every day - with fascinating outcomes.

My name is Eily Coghlan, and I’m currently studying Msc Cyberpsychology along with Sinéad. My research is specifically interested in investigating gender bending online. This is when an individual chooses to play an avatar who has a different gender online then they have in real life. It’s a common occurrence in online gaming, and a simple Google search returns hundreds of thousands of results. I’m trying to discover what inspires people to gender bend and what reasons they have for doing so. As part of my reseach I have created an online survey which I need people who gender-bend in these games AND people who don’t gender-bend to fill out.

Like Sinéad has already done, you also have the chance to win a €50 Amazon voucher at the end of the survey! You can now double your chances! I appreciate anyone who responds, I am extremely grateful! If you don’t happen to play either of these games, please pass it on to anyone that you know who does. It’s quite quick, only takes 10 minutes to complete!

Thanks to Sinéad for letting me sneak in on her blog!