I put him in a glass jar and was careful to punch air-holes in the the lid and I left him overnight in the backgarden on the windowsill.

The next day he had died, and I was really sad to see him go. Myself, my brother and the little girl and boy next door decided to give him a proper burial. We dug a little hole in the flowerbed in the next door neighbour’s backgarden and had a funeral for our dearly departed insect friend. In the middle of the ceremony the bee climbed up out of the hole in the ground and scared the bee-jesus out of us. We ran screaming from that garden as the zom-bee flew away never to be seen again.

It’s one of my earliest childhood memories and it still creeps me out a little bit.

What’s your earliest memory?

Inspired by a Twitter conversation with @Burkie.

The Memory Recall Of Pop-Up Advertisements Amongst Experienced Internet Users:

The aim of my study was to examine the relationship between Internet experience and memory retention of pop-up advertisements. Participants completed an online survey about their Internet experience, during which a pop-up advertisement appeared. Participants then completed a paper-pencil test examining their recall of the pop-up. This study found no relationship between experience and memory retention, online. However, low memory recall rates of the pop-up advertisement were found. This study also found that the more experienced a user becomes online the more likely they are to use pop-up blocking software. Implications of this research suggest Internet users learn to actively attempt to remove pop-ups from their surfing experience, that pop-ups are ineffective forms of advertising online, and that online advertisers should focus on alternative forms of advertising.

For the completed dissertation you can download a PDF version here or view the online version here.

There’s a couple of things I wish I could have done this year: use the eye-tracker on my participants, test the stress levels of participants using the net with pop-up blocking software and then without. But alas, doing either of those things would have required twice as much work by myself, and I just didn’t have the time or equipment. Maybe for post-grad.