sinéad's lifestream

Journal of CyberPsychology & Behavior, Vol 11, No.4: The current issue of this bimonthly journal offers access to research studies on topics such as public and private self-consciousness on social networking sites, online consumer trust, adolescent behaviour online, interactive movies, product placement in gaming, and cyberbullying.

Psychological Aspects of Cyberspace: Theory, Research, Applications: This blog contains each individual chapter from the newly published book of the same name. Readers are invited to read each chapter and comment or ask questions of the individual writers. Topics covered include privacy and trust online, internet abuse, flow states, cybertheraputic theory and techniques and sexual activities online. It’s wonderful to see an entire book on the topic of Cyberpsychology readily available online and open to discussion. Very much looking forward to reading all of these chapters.

For your eyes only: Custom interfaces make computer clicking faster, easier: University of Washington engineers discuss a new approach to software design. They propose that instead of standard off the shelf user interface designs, that by putting the user through a brief skills test a mathematically-based version of the user interface could be generated that is optimized for the user’s vision and motor abilities. This research is especially important for the disabled, elderly or anyone that has difficulty using a computer mouse.

The Effects of Background Television on the Toy Play Behavior of Very Young Children: This research study found that background television, disrupts very young children’s play behavior even when they pay little overt attention to it and even when tuned to adult themed shows. Background television was found to cause short play episode lengths, which are a marker for poor developmental outcome. These findings are important because play is directly related to healthy cognitive and social development. Related Article: TV Really Might Cause Autism

Internet users refuse to put up with intrusive ads: From 1000+ internet users sampled 59% indicated that they had stopped visiting a website because of irrelevant, annoying and intrusive online ads (including pop-ups that cover web content, loud noises and ads that were difficult to close, minimise or click away from). This study relates back to my own undergraduate research on pop-up advertisements, where I found that the more experienced a user the more likely they are to actively attempt to remove pop-ups from their online experience. Web designers need to start paying attention to research and surveys such as these, or as demonstrated, users will stop visiting certain websites completely.

If anyone has anything they’d like to contribute to the next digest, or related articles for this volume, feel free to drop me a comment or an e-mail – Sinéad.

Volume 1
Volume 2
Volume 3
Volume 4

Google has paid out $900 million to provide search results and ad listings on MySpace.com (read more…). Basically, this means that MySpace users will be able to use Google Search without having to leave www.myspace.com – entering any term into the search box directs myspace users to a page similar to this one, the Google ads appear in the form of sponsored listings in the search results. This will be of major benefit to Google as an additional source of traffic and ad revenue. Almost 100 million MySpace members will access Google’s search tool from the network, thus viewing ads relevant to their search terms.

Google will also provide contextually targeted placements on MySpace pages. Unlike the search box functionality, this has yet to be implemented. Considering Google’s policies on not administering pop-up advertisements (and the Google Toolbar that actually attempts to blocks pop-ups – emphasis on the attempt, as my own Google Toolbar still allows Dell ads from MySpace to appear) this suggests an end to pop-ups on MySpace.

Personally, I’m hoping it is also an end to “interesting” animated banner and skyscraper ads for online dating websites – for example this monstrosity. Also, ads that are misleading and direct the user to install rogue anti-spyware/adware/malware products. Currently, these ads still exisit on MySpace. Just recently Google has started warning people when search results could potentially lead them to malicious code, if these ads continue to appear on MySpace, perhaps these warning signs should be displayed when your search term is “myspace”.

Yes, I know that IS a long subject line… it’s the title of my research which has been printed and hard-bound, and handed into the college, and I’ve presented it at the PSI Student Congress. It’s all finally over and done with. So, if anyone is interested in what I’ve been doing for the last 6 months…. read on.

The Memory Recall Of Pop-Up Advertisements Amongst Experienced Internet Users:

The aim of my study was to examine the relationship between Internet experience and memory retention of pop-up advertisements. Participants completed an online survey about their Internet experience, during which a pop-up advertisement appeared. Participants then completed a paper-pencil test examining their recall of the pop-up. This study found no relationship between experience and memory retention, online. However, low memory recall rates of the pop-up advertisement were found. This study also found that the more experienced a user becomes online the more likely they are to use pop-up blocking software. Implications of this research suggest Internet users learn to actively attempt to remove pop-ups from their surfing experience, that pop-ups are ineffective forms of advertising online, and that online advertisers should focus on alternative forms of advertising.

For the completed dissertation you can download a PDF version here or view the online version here.

There’s a couple of things I wish I could have done this year: use the eye-tracker on my participants, test the stress levels of participants using the net with pop-up blocking software and then without. But alas, doing either of those things would have required twice as much work by myself, and I just didn’t have the time or equipment. Maybe for post-grad.

MySpace.com currently sits at number 14 in the Alexa.com Top 500 most popular websites online. I predict that MySpace will begin falling in popularity after introducing pop-up advertisements that counteract pop-up blocking toolbars, and browsers.

I simply do not understand how a legitimate website can FORCE it’s distracting advertisements upon a user. Pop-ups are a nuisance to web surfers, intruding upon a users web surfing experience. A user that occasionally uses the Internet may not necessarily be annoyed by pop-ups, but the more a person uses the Internet, the more pop-ups they see and the more annoying and less effective as advertising tools these pop-ups become.

In the last 10 minutes of using MySpace I have had to close 5 different pop-ups, despite using Mozilla Firefox (which blocks the pop-ups automatically). So MySpace.com have taken away my right to CHOOSE if I want to see pop-up ads or not. This, is not an acceptable practice for a legitimate website. If the top 5 websites online (Yahoo!, MSN, Google, Yahoo! Japan and Baidu.com) do not contain pop-up advertisements, how can a website that’s in the Top 20 risk using pop-ups?

MySpace.com may gain some additional revenue by forcing pop-ups on its users – but in the long run, it will simply force users away from the site to competitors like MsnSpaces, Friendster etc,. It already suffers from long periods of downtime and a slow loading time, just because it is at the top today, does not mean it will remain there.