sinéad's lifestream

Niall Kitson from PC Live! does a “Blogger in Profile” feature every month, Alexia Golez and Anthony McGuinness have gone before me and the December issue was my turn. So, here is an unedited (thus far longer, because I can’t shut my mouth) version of the Q&A.

You decided to study bloggers and their readerships for your post grad. What have you learned so far?

At the moment I’m still in the preparatory stage of my research. What this basically means is that I’m reading almost every single piece of literature already written about blogging, knowledge sharing and the social psychology on the internet. That last one is probably the one that stands out the most because blogging can be extremely social. Blogs have this amazing potential to offer social support, friendship and positive interactions through feedback from readers. Blogging has genuinely had a  positive impact on many bloggers lives, because feedback can serve as an acknowledgement of your thoughts, emotions and sense of self. Then of course there are the bloggers that blog to share their knowledge, instead of their lives. Sometimes this is done because of the positive effects upon reputation and sometimes it is a purely altruistic act. It’s fascinating.

Right now I’m looking at the possible cultural differences in blogging practices. The reason I’m looking at this is because I’m curious as to why blogging is huge in other countries and yet seemingly low profile here in Ireland. Though, I do believe in quality over quantity, that is to say that  the majority of Irish blogs are either very well written or incredibly entertaining. It has been suggested that poor broadband penetration is a key aspect as to why the adoption of blogging has been slow, but today over a million  Irish Internet users have access to a broadband connection, and we have become a nation of social networkers, photo-sharers and you-tube watchers It’s simply not a valid argument any more. I’m hoping my research can shed some light on the matter.

As a community what do you think of the Irish Blogosphere?

The Irish Blogosphere isn’t the first online community that I’ve interacted with. Over the years I’ve been a member of numerous web forums and long ago even usenet groups. The biggest difference, for me, was how quickly I began feeling like a member of the Irish blogging community. With other online groups it took months of interactions online before I started feeling like a member of the in-group. No heckling of the newbie occurs and there are no obvious exclusive cliques, though there are members that would be thought of more highly that others. Flaming is very rare. There are debates and discussions, but it rarely gets personal, which is something that can turn many people away from web forums – that fear of being ostracised. The thing that stands out for me about the Irish blogging community is their ability to offer support to one another without hesitation. Be it technical, informational, or even emotional.

Your writing demonstrates a real creative streak but you keep your content factual. Have you been tempted to post some fiction?

Any student of a Psychology will tell you that the biggest lesson you learn in college is to write objectively, and to always be able to back up any argument with valid and reliable facts. It can be difficult to separate my academic self from my writing, and if I post an article that in essence is my actual opinion on something, I will always back it up with solid facts. Maintaining a high level of quality and keeping with the theme of my blog is important to me, this is one of the reasons I don’t post articles on a daily basis. I have, however, tried to incorporate a few personally orientated posts, and I find this quite rewarding in itself. More recently I’ve been channelling my own creativeness into a separate blog project, related to poetry and photography. It’s not unnatural for bloggers to have more than one blog and I have done this to provide myself with a separate, non-serious vehicle online.

Are blogs really breaking the web?

Blogs might not be breaking the web, but I certainly don’t think they could be considered a replacement to websites or even wikis, as a source of information. The software behind blogging is temporal in nature, articles are displayed in reverse chronological order, so the first blog post an reader sees is the most recent one and navigation usually relies on moving backwards through these time-stamped entries. Blogs are great when used as a companion to a website, but relying on a blog to post articles that should or could be re-read, and would have context no matter what year or month they are written in, can mean that they don’t get re-read and instead get lost inside archives. However there are exceptions to this rule, and having a very well designed blog can counteract this. Relying on standard blog templates or free blogging websites such as Blogger.com is not the way to go, unless of course you’re planning on writing a diary style blog.

In the field of cyberpsychology whose work would you recommend to a friend?

The two subjects that are most interesting to me, that relate to the combined field of Psychology and Technology e.g. what is now referred to as Cyberpsychology, are the social Psychology of the Internet and Human Computer Interaction. The researcher who has had the most influence on me in both of these subjects is a Dr. Jennifer Preece from the University of Maryland Baltimore County. Much of her work highlights the importance of good usability and design to facilitate the creation of successful online communities. She has also co-authored numerous books related to Human Computer Interaction, a subject that is concerned with making technology more usable and accessible to everyone – something I feel very passionate about.

For anyone interested in the field of Cyberpsychology I can also recommend the Journal of Computer-Mediated Communication, published online four times a year, many of the research pieces published can be freely accessed and offer many interesting insights into online behaviour.

IADT offers both a certificate in Cyberpsychology and an intensive Masters program. These courses are open to individuals with no background in Psychology, and cover areas ranging from e-learning, to online addictions and therapy. I can’t recommend the course enough, and think it would be great for anyone working in all aspects of the technology sector. It would also perfect for graduates of Psychology or Psychiatry that wish to learn how to apply these fields to our modern technologically bound world.

There were some interesting questions raised during the Virtual Worlds Panel held at 3Dcamp at the weekend that I wanted to discuss more fully, from a social and developmental Psychology perspective.

What factors influence individuals to create 3D avatars as similar or dissimilar to their true physical forms?

Altering your digital self presentation, your avatar, in a 3D environment is as easy as applying make-up in the physical world. Unlike the physical world, however, making precise and dramatic changes to self presentation can be instantaneous rather than laborious e.g. losing weight. By putting an individual in total control they are free to create an avatar of their actual self (how they currently are), ideal self (how they would like to be) or their ought self (how they think they should be). Studies have indicated that users of online multi-player games will create a representation of themselves that reflects and approximates an idealised version of themselves, the ideal self. However, there are individual differences e.g. personality, goals etc., that can influence self representation online and thus there are users that deviate from the norm.

Can individuals be influenced by 3D avatars with dissimilar characteristics to their real life selves?

For some individuals the gap between their ideal self and actual self can be quite far apart and this can have a dramatic impact upon the individual’s evaluation of themselves. These users are particularly likely to create an avatar that is a highly idealised version of themselves, especially individuals suffering from low self esteem and/or depression. Recent research by the Virtual Human Interaction Lab has suggested that users can be influenced by their virtual world counterparts. For users that suffer from low self esteem this might suggest that socially interacting online with an idealised version of themselves could build confidence for real world interactions. (Related Article: How Second Life Affects Real Life)

Why do children and young adults create 3D avatars that are very visually dissimilar to their real life selves?

As the body develops from childhood, through adolescence and into adulthood, so too does your sense of self. Your identity formation involves two aspects – exploration (experimentation) and commitment (decision making). Studies have suggested that the Internet can be an important aid for young people as they search for an adult identity, especially when an individual is experiencing high levels of exploration but low levels of commitment. 3D environments in particular are helpful by providing the individual with the ability to experiment with self image combined with low levels of real-life consequence. (Related Article: Adolescents’ Online Self-Disclosure and Self-Presentation)

Why is there a higher adoption rate of 3D Environments with younger users?

The draw of 3D environments to younger users is due to a combination of factors. The ability to experiment with self identity – as discussed above. High levels of familiarity and accessibility from a very young age to 3D graphics through animated television shows, movies and through gaming. The desire for non-passive visual and cognitive stimulation, in comparison to passive forms of entertainment such as TV. Though it is true that an individual’s attention span can shorten through constant and immediate stimulation, the positive effects are an increased ability to multi-task and higher levels of motivation to complete tasks.

At the start of March I seemed pretty intent on beginning an ambitious post graduate research paper on trust formation online. Since then I have done extensive research into the topic and had to narrow down my research area, this is of course due to time/resource constraints (and the discovery of a very similar study published just recently).

Whilst researching trust online, I was quite drawn to all of the research on blogs. The deeper I researched it on an international level (looking at American, Japanese and European literature) the more I realised how interesting it was that as a nation we have not embraced it. Especially considering the overwhelming statistics: In 2007 it was estimated that there were between 50 and 85 million blogs and at their current rate of growth, by 2010 there will be over 500 million blogs. Yet, it has been estimated that there are only about 3,000 or 4,000 Irish bloggers, in comparison to the 12 million bloggers in American or the 8 million bloggers in Japan. Even in the IT industry in Ireland, there is a severe lack of business blogging, despite the obvious benefits.

However, recent statistics published by Amárach claims that almost one in five Irish Internet users have started or contributed to a blog in the past year and if you look at the Alexa.com rankings, Blogger.com is the 10th most visited site by Irish Internet Users. Are there thousands more Irish bloggers out there? That are just unconnected to the blogosphere. Research has shown that some blogs are simply more connected to a blogosphere than others, with some not being connected at all. Or are Irish Internet Users bigger readers than writers? Research has shown that people are less likely to pay attention to a medium perceived as not being credible, and according to some reports trust in blogging in on the decrease (in Ireland) yet other reports show that the majority of Irish Internet users trust consumer opinions posted online.

There is a lot of conflicting data out there. So, naturally I’m fascinated.

I’ll be surveying Irish Internet Users (specifically bloggers and blog readers) to investigate their attitudes, perceptions and motivations, and comparing the results to existing international research. In order to interpret these results, I will also be applying existing social psychology, computer mediated communications and human computer interaction literature.

I’ll also be looking into issues of credibility, liability and the business implications (both positive and negative).

Any thoughts?