Prototype of a Person

Cyberpsychology Thesis on Irish Blogging

At the start of March I seemed pretty intent on beginning an ambitious post graduate research paper on trust formation online. Since then I have done extensive research into the topic and had to narrow down my research area, this is of course due to time/resource constraints (and the discovery of a very similar study published just recently).

Whilst researching trust online, I was quite drawn to all of the research on blogs and weblogs. The deeper I researched it on an international level (looking at American, Japanese and European literature) the more I realised how interesting it was that as a nation we have not embraced it. Especially considering the overwhelming statistics: In 2007 it was estimated that there were between 50 and 85 million blogs and at their current rate of growth, by 2010 there will be over 500 million blogs. Yet, it has been estimated that there are only about 3,000 or 4,000 Irish bloggers, in comparison to the 12 million bloggers in American or the 8 million bloggers in Japan. Even in the IT industry in Ireland, there is a severe lack of business blogging, despite the obvious benefits.

However, recent statistics published by Amárach claims that almost one in five Irish Internet users have started or contributed to a blog in the past year and if you look at the Alexa.com rankings, Blogger.com is the 10th most visited site by Irish Internet Users. Are there thousands more Irish bloggers out there? That are just unconnected to the blogosphere. Research has shown that some blogs are simply more connected to a blogosphere than others, with some not being connected at all. Or are Irish Internet Users bigger readers than writers? Research has shown that people are less likely to pay attention to a medium perceived as not being credible, and according to some reports trust in blogging in on the decrease (in Ireland) yet other reports show that the majority of Irish Internet users trust consumer opinions posted online.

There is a lot of conflicting data out there. So, naturally I’m fascinated.

I’ll be surveying Irish Internet Users (specifically bloggers and blog readers) to investigate their attitudes, perceptions and motivations, and comparing the results to existing international research. In order to interpret these results, I will also be applying existing social psychology, computer mediated communications and human computer interaction literature.

I’ll also be looking into issues of credibility, liability and the business implications (both positive and negative).

Any thoughts?

Cyberpsychology Thesis

I’m in the early stages of writing my second thesis. My first one, for my undergrad studies in Psychology Applied to I.T was based on online advertising, was only about 5,000+ words and I had about 80 participants in my experiments.

This one will be three times the size, it will weigh in at about 10,000 - 15,000 words and I’ll be needing about 1,000 volunteers to fill out multiple online surveys for me (this step won’t commence until at least September). So wish me luck! Below are some of the aims I have developed, they form the basis for my upcoming research.

Aims:

1. To investigate the immediate and initial factors that influence the perception of credibility and trust online, in regards to non-commercial websites and blogs.
2. To explore and evaluate cues of trustworthiness online.
3. To investigate trust-inducing interface design features and tools employed by non-commercial web designers, blogging platforms and blog writers, and examine their effectiveness.
4. To examine online trust formation from a user’s perspective, including brand awareness and social experiences.

Though there is a lot of research with regard to the topic of trustworthiness online, almost all of this research focuses solely on e-commerce (eBay, Amazon etc.,) and does not delve into information exchange. Recently Wikipedia and Blogging has come under scrutiny by the traditional media for an apparent misrepresentation for information. However, this has in no way effected the popularity of these mediums. What I want to know is - why? Why do people trust certain websites and blogs but not others?

The next stage is to develop sets of hypothesis, which I’ve begun to do and have quite a few so far. I’m very much looking forward to getting feedback on my initial ideas from the college, I may have to alter the above aims as time progresses. If anyone would like to contribute some feedback or direct me towards any existing research, articles etc., please do.

If anyone else, like myself, is currently in the process of doing research into existing literature, online, let me suggest a wonderful tool called Zotero. It’s a file management system that works in conjunction with Firefox to help you sort, tag, reference, etc., research papers from sites such as Google Scholar.