You’ll also love the free web technology conference – the dot conf - being hosted by the National College of Ireland on July 22nd. It’s a fantastic opportunity to go and listen to some industry experts and a great way for NCI to promote their new MSc in Web Technologies course.

There is a diverse list of speakers, from journalists, educators, web professionals and technology advocates – all experts in their fields. As well as some “deep dive” sessions (hands-on workshops).

Personally I’m really looking forward to checking out the National E-learning Laboratory, who recently published some pretty interesting data on what Irish people pay attention to when using Facebook.

Conferences like these are a great networking opportunity (especially if you are self employed or “between projects” at the moment). Bring you business cards and wear your hottest geek tshirt, you just never know who you might bump into.

NCI is based in the IFSC – possibly one of the easiest places to get to in Dublin, so there’s no excuse not to attend.

There’s nothing more powerful than asking your users what they think.

With that in mind the Kilkenny Pembroke Hotel are running an iPad competition – for every person that gives them suggestions for their upcoming website redesign they get their name entered into a draw for an iPad and a stay at the hotel. Pretty clever, right?

You’re supposed to come up with 2 suggestions, but seeing as website optimisation and landing pages are of particular interest to me I accidentally ran away with my entry, so much so that Facebook refused to let me post it due to it’s length. Hence it now has a home here.

Some of the suggestions I’ve outlined below can be summarised into the following tips for commercial websites.

6 Basic Tips For Good Website Design

1. Make every call to action as obvious as possible.
2. Don’t give the user too many choices.
3. Never ask for too much information.
4. Don’t have too much text.
5. Remove any visual distractions from the calls to action.
6. Build trust by adding credibility logos.

Pembroke Hotel Website Redesign Suggestions

Everyone else seems to have covered most of the internal issues/suggestions for the site (based on the entries on the hotel’s Facebook page), so here are some that are based on the homepage only (the main landing page for most of your visitors, and possibly the most important).

1. The check availability section should be moved to the lower right hand corner of the page (swap with the email newsletter), you could test this change using Google Website Optimizer, and see where on the page it would fit best. Also, there should be more contrast between this section and the rest of the page, less grey and more colour. The “check now” button should be much bigger and with a clearer call to action such as “Check Dates”, this button should also be a striking colour such as red, so it stands out far more.

2. The email newsletter “Sign Up” button, it needs to be bigger, bolder and more colour contrast between it’s box and the rest of the site design. The sign-up section here asks for a full name and for you to pick an “Area of Interest”, these are unnecessary pieces of information – change this so all you need to do is enter your email address and click sign-up. This should increase newsletter subscriptions.

3. The image/link (on the right hand side of the page) to the specials you offer does not stand out enough. The “Book Now” button is not a clear call to action when it follows the text. The text description needs to be more obvious, far more literal. “Midweek Shopping Treat” as an example would be better described as “Special Offer: Midweek Shopping Treat”. Or “Girls Getways” could be expanded to “Take The Girls Away For a Pampering Weekend”.

4. There is too much text on the page. The section “Luxury and comfort re-invented in Kilkenny” has too much text and is difficult to read on the colour scheme chosen. Splitting up the text would be better, or even highlighting in bold the most important information so it is scanable. Or making the background of this text box white, and the text black.

5. Add any trust/credibility logos to this page (credit card security logos etc). Also include other badges of trust – you could mention your excellent review status on Trip Advisor (No 2 hotel in Killkenny) and Booking.com (9.2 out of 10, after 221 reviews), and link to these pages. Trip Advisor even has a badge you can put on your site that links to it’s review page.

Even if I don’t win the much lusted after iPad, hopefully these suggestions will help, and I look forward to seeing the future redesign of the site.

Only last week I had tweeted about how I really wanted to try out an Android handset to do a compare and contrast against the iPhone. I usually change my phone on a yearly basis, and my iPhone 3G is nearing its first birthday, so trying out an alternative is a great way for me to discover if I should stick with Apple or not.

Before I got my iPhone a year ago I had always been a huge Nokia fan, what changed my mind was trying out Jen’s iPhone (she’s an avid Apple fan, so of course she had one months before me) as I was simply blown away by the web browsing experience, something that previous Nokia smartphones (running the Symbian operating system) I had owned simply didn’t compare to.

First Impressions of Android

My first impression of the Android operating system is that it has definite similarities to Symbian – it’s highly customisable (like crazy customizable, it’s incredible), it’s more like a desktop environment where you are able to do things like create folders and install widgets, and you can run multiple applications at the same time. It’s also very much unlike Symbian because it runs exceptionally smoothly (at least on the HTC Legend), applications open lightening fast and it’s open source software so there are thousands of apps available for free in the Android market.

The big difference between my iPhone 3G and the HTC Legend is of course the ability to have multiple apps running, and it’s no surprise that yesterday Apple announced the ability to multitask in the next iPhone 3GS update (in fact it’s taken many of the great features of Android and applied them to OS 4), but the differences between Android and the iPhone don’t just end there.

Out of the box the HTC Legend just works. No connecting it to a computer, no software updates needed, no need to go register an account to start downloading new apps. The Android market is awash with amazing free apps that do amazing things – unlike the abundance of novelty junk you find in the iPhone App Store.

This is only my first day using the phone so expect more comparisons to come in a later blog post. Admittedly today I do miss some of my most used iPhone apps – like Tweetie, but I guess I just have to find the right collection of Apps for the HTC Legend to make it perfect for me.

What I have enjoyed about it so far though is the 5megapixel camera – the autofocus, a light flash and ISO settings make a big difference, I also love the radio (that actually works – unlike iPhone FM radio apps like Wunderadio that need a consistent 3G signal to run), and the ease at which you switch between apps – there’s practically no lag on this phone either, it’s so fast and it’s a joy to use. I thought I would dislike the physical keys underneath the touchscreen, after getting so used to just the one on the iPhone, but I actually really like them. The menu, back and search buttons all have corresponding actions within each app, them being there means it frees up a lot of screen space, especially when surfing the net. I am however finding it a little hard getting used to the touchscreen keyboard, but as with anything new I probably just need some practice.

I’m very much looking forward to seeing the outcome of this phone experiment, as I’ll be making myself use the HTC Legend for at least a week to make a truly informed decision about my next phone (it’s possible that I’ll stick with the HTC Legend itself). It’s just a pity I’m having some connectivity issues with Meteor, in the first day alone, three times I’ve had to force disconnection and reconnection of the phone from the network because of a loss of any signal, data or phone. I’m hoping they resolve this issue soon or I might have to unlock the phone and put my O2 sim into it.

If I could choose any person to be my research mentor it would be Dr. Preece. This woman has a 35 page CV online describing her incredible academic career. As early as 1975 she was working on e-learning initiatives in the UK and after completing her PhD studies in 1985 she pursued research focused on ground-breaking topics such as information systems, computer mediated communication, human?computer interaction, and online communities. She eventually moved to the USA in 1996 to lecture in the University of Maryland Baltimore County, in the Information Systems Department. Today she is the Dean of this department, supporting a long list of PhD students. Her work has taken her all around the globe, she has published hundreds of papers and authored numerous HCI books. She has achieved so much, in what had been a traditionally male dominated field. Her career is certainly something to aspire to.

The Only Real Social Media Expert

Dr. Preece’s current research focuses on the design and management of digital social media, and it’s quite possible that Dr. Preece is one of the only people qualified to call themselves an actual “social media expert”. Back in 2000 when social media was just a glint in Biz Stone and Mark Zuckerberg’s eyes Dr. Preece was hard at work bringing together the usability focus of human-computer interaction and the broader human focus of sociability. She introduced the significance of understanding the interrelationships between people’s behaviour online, sociability and usability. She illustrated how people’s interactions create online communities, and that developers can influence their success or failure by how they design software and polices. This was a novel approach that she continues to pursue today.

I would love to bump into Dr. Preece someday, but it’s not because I would love to pick her brain about all of these fascinating topics we share an interest in. Instead I would ask her to tell me her story, because I bet it’s an incredible one.

This post was written for Ada Lovelace Day – an international day of blogging to celebrate the achievements of women in technology and science.

The bold interface changes made to Office 2007, once you get used to it, is actually much better than its predecessors especially because of its incredible attention to mouseless navigation. However, after a conversation I had with a friend during the week I realised that the changes are still frustrating for someone that only uses the software occasionally and has the old Office navigation drilled into their subconscious.

Luckily there’s a free and easy plugin for that.

UBitMenu is a free plugin that literally brings back the classic menu and toolbars to Word, Powerpoint and Excel. Once installed you’ll notice an addition to the Office ribbon, called “Menu”, which you will find nestled between “Home” and “Insert”. Clicking “Menu” will bring you most of the old 2003 menu options arranged just the way you remember them. It’s free for home use and only €10 for commercial use. The plugin will even work in Office 2010, which hasn’t deviated much from the Office 2007 interface design.

If you want to add even more options to Microsoft Office, why not try the OfficeTab plugin – which enables you to navigate multiple open documents the same way you would webpages in Firefox or IE7. Very nifty.

These days technology like the iPhone helps us to track our own personal habits, Twitter gives us an insight into popular topics and analytics give us fascinating web usage statistics. Whilst technology has greatly enhanced our ability to collect interesting data about human behaviour, it’s important to realise that using such data to make conclusions about why we behave in such a way is unwise without investigating the differences between causality and correlation. Take for example the problematic question of whether the Internet is addictive or if addicts use the Internet.

The Relationship Between Psychology and Technology

Only thorough psychological research can investigate the motivations behind our behaviour. All of the modern day branches of psychology are governed by extremely strict rules that ensure that only legitimate and ethical research is conducted and published, and said research employs extensive statistical analyses on data derived from various methods including interviews, questionnaires, experiments, etc.

It is for these reasons that I believe that the relationship between psychology and technology needs to be much stronger. If we use psychology to understand and explain our interactions with technology today, we can help our future selves by using this information to make technology more accessible, usable and helpful for everyone.

There is absolutely no escaping the fact that one day you will be old. Most people regard getting older to be a physical decline, a frailty of the body, without considering the cognitive and social changes that occur as you age. It is for this reason that I take an interest in Irish research centres like the NCBI Centre for Inclusive Technology and the CASALA Centre (soon to open in Dundalk IT) who aim to improve future technologies by conducting cognitive and social psychological research with older adults and people with disabilities.

In today’s Irish Times an article describes the recent Business of Ageing conference held in Dublin, highlights some of the fantastic assisted living technologies being developed here in Ireland and suggests this country could be a leader in developing technology for older adults.

Let’s hope this prediction comes true. Not only would I love to work in this area of research and development, I for one would like to continue being an early adopter of new technologies. I would be incredibly angry if, as I got older technology slipped out of my reach, the way the majority of older adults are excluded today.

I was ready to be a part of the next big technological breakthrough and I would be on hand to make sure it was as user friendly as possible and universal in its design and truly beneficial in its functionality. The prototypes I had project managed and been a part of during my undergrad course in Psychology Applied to I.T had all been focused on being helpful in their own little way – gadgets, websites or instructional programs that certainly weren’t playthings. With my knowledge of psychology I was prepared to take on the technology world and make it less frustrating and remove the exclusivity barrier around it. I was excited to finally be a part of an iterative design process that would actually reach the end – a product! a website! an application! anything! I wanted to be a part of something good and wholesome. I wanted to be able to stand up and say “I worked on that!” when someone was showing off their amazing new smartphone or trying out a new feature on a social networking site. I wanted to be a part of ubiquitous computing and augmented reality, to be a part of a user experience research team into the latest and greatest of what was yet to come.

I was young and naive.

In the last three years I’ve worked a steady full-time job in the civil service (that I’d give up in a heartbeat for a chance to work or intern in any usability related field) and been awarded a first in my masters in Cyberpsychology. Yet I still feel like I’m just getting older and going nowhere fast.

So for 2010 I’ve set myself a serious ultimatum.

If by August of this year I still have no work experience related to my desired career path I will uproot and move to London for a year to study at City University London. They have an incredible course there called the MSc in Human-Centred Systems which could turn me into a real usability specialist. It’s especially appealing to me because it has a 6 months work experience program, which is seemingly essential for securing an entry level position here in Ireland.

The idea of moving to London is scarier than ever with a recession in full swing. It may never pay off for me, but I’d rather try a little harder instead of failing by waiting around and hoping everything will eventually fall into place for me.

Between now and August I’ll be trying to secure myself that ever elusive Irish based internship or entry level job in usability and interaction design. If you know anyone looking for a helper monkey, please do let me know. I’m passionate and a quick learner, and will accept payment in bananas.

The biggest benefit of the new retweet function is how it adds a method of highlighting localised trends. If 20 of your twitter friends retweet the same message you won’t see it 20 times, but you’ll see 20 “likes” beneath it instead, giving weight to the content of the message. It also stops your stream being diluted by the same message over and over again, which can be frustrating. And at the end of the day, if you’ve not had much time to use twitter you’ve got the “retweets” section to conveniently show you the highlights you’ve missed from your own personal stream that day.

The retweet feature also takes into consideration attribution; the original composer of the tweet appears in your stream and this is a wonderful way of discovering new twitter users. In essence it’s a solution to the fix @replies issue twitter had, everyone was so angry that they wouldn’t have an organic method of discovering new users to follow, now you do.

The other great thing about retweets is that it adds an extra dimension to keeping track of the tweets YOU find most interesting. If like me you use the favorite feature in twitter for something else entirely than the ability to view “retweets by you” will help keep track of the tweets you found important enough to share.

Overall I’ve enjoyed watching the evolution of the service and will continue to do so. I find it most interesting how, just like with Facebook users, change is scary and new but after awhile everyone gets used to it and moves on to being mad about something else entirely.

You decided to study bloggers and their readerships for your post grad. What have you learned so far?

At the moment I’m still in the preparatory stage of my research. What this basically means is that I’m reading almost every single piece of literature already written about blogging, knowledge sharing and the social psychology on the internet. That last one is probably the one that stands out the most because blogging can be extremely social. Blogs have this amazing potential to offer social support, friendship and positive interactions through feedback from readers. Blogging has genuinely had a  positive impact on many bloggers lives, because feedback can serve as an acknowledgement of your thoughts, emotions and sense of self. Then of course there are the bloggers that blog to share their knowledge, instead of their lives. Sometimes this is done because of the positive effects upon reputation and sometimes it is a purely altruistic act. It’s fascinating.

Right now I’m looking at the possible cultural differences in blogging practices. The reason I’m looking at this is because I’m curious as to why blogging is huge in other countries and yet seemingly low profile here in Ireland. Though, I do believe in quality over quantity, that is to say that  the majority of Irish blogs are either very well written or incredibly entertaining. It has been suggested that poor broadband penetration is a key aspect as to why the adoption of blogging has been slow, but today over a million  Irish Internet users have access to a broadband connection, and we have become a nation of social networkers, photo-sharers and you-tube watchers It’s simply not a valid argument any more. I’m hoping my research can shed some light on the matter.

As a community what do you think of the Irish Blogosphere?

The Irish Blogosphere isn’t the first online community that I’ve interacted with. Over the years I’ve been a member of numerous web forums and long ago even usenet groups. The biggest difference, for me, was how quickly I began feeling like a member of the Irish blogging community. With other online groups it took months of interactions online before I started feeling like a member of the in-group. No heckling of the newbie occurs and there are no obvious exclusive cliques, though there are members that would be thought of more highly that others. Flaming is very rare. There are debates and discussions, but it rarely gets personal, which is something that can turn many people away from web forums – that fear of being ostracised. The thing that stands out for me about the Irish blogging community is their ability to offer support to one another without hesitation. Be it technical, informational, or even emotional.

Your writing demonstrates a real creative streak but you keep your content factual. Have you been tempted to post some fiction?

Any student of a Psychology will tell you that the biggest lesson you learn in college is to write objectively, and to always be able to back up any argument with valid and reliable facts. It can be difficult to separate my academic self from my writing, and if I post an article that in essence is my actual opinion on something, I will always back it up with solid facts. Maintaining a high level of quality and keeping with the theme of my blog is important to me, this is one of the reasons I don’t post articles on a daily basis. I have, however, tried to incorporate a few personally orientated posts, and I find this quite rewarding in itself. More recently I’ve been channelling my own creativeness into a separate blog project, related to poetry and photography. It’s not unnatural for bloggers to have more than one blog and I have done this to provide myself with a separate, non-serious vehicle online.

Are blogs really breaking the web?

Blogs might not be breaking the web, but I certainly don’t think they could be considered a replacement to websites or even wikis, as a source of information. The software behind blogging is temporal in nature, articles are displayed in reverse chronological order, so the first blog post an reader sees is the most recent one and navigation usually relies on moving backwards through these time-stamped entries. Blogs are great when used as a companion to a website, but relying on a blog to post articles that should or could be re-read, and would have context no matter what year or month they are written in, can mean that they don’t get re-read and instead get lost inside archives. However there are exceptions to this rule, and having a very well designed blog can counteract this. Relying on standard blog templates or free blogging websites such as Blogger.com is not the way to go, unless of course you’re planning on writing a diary style blog.

In the field of cyberpsychology whose work would you recommend to a friend?

The two subjects that are most interesting to me, that relate to the combined field of Psychology and Technology e.g. what is now referred to as Cyberpsychology, are the social Psychology of the Internet and Human Computer Interaction. The researcher who has had the most influence on me in both of these subjects is a Dr. Jennifer Preece from the University of Maryland Baltimore County. Much of her work highlights the importance of good usability and design to facilitate the creation of successful online communities. She has also co-authored numerous books related to Human Computer Interaction, a subject that is concerned with making technology more usable and accessible to everyone – something I feel very passionate about.

For anyone interested in the field of Cyberpsychology I can also recommend the Journal of Computer-Mediated Communication, published online four times a year, many of the research pieces published can be freely accessed and offer many interesting insights into online behaviour.

IADT offers both a certificate in Cyberpsychology and an intensive Masters program. These courses are open to individuals with no background in Psychology, and cover areas ranging from e-learning, to online addictions and therapy. I can’t recommend the course enough, and think it would be great for anyone working in all aspects of the technology sector. It would also perfect for graduates of Psychology or Psychiatry that wish to learn how to apply these fields to our modern technologically bound world.

Obviously from the results above none of the survey respondents indicated that navigating a blog was very difficult. However I would consider the most interesting statistic from the survey that 30% think it’s neither difficult OR easy, and 9% think it’s difficult. It would have been quite easy to assume that a majority would consider navigating a blog to be very easy, which isn’t the case. It’s surprising considering the high possibility that the survey respondants were experienced users.

The other 4 question results, and comments from bloggers/readers are discussed below.

These results suggest that despite RSS feeds and RSS readers, blog readers still hold easy navigation and the visual appeal of your blog as important to them.

However, 55% of respondants indicated that it IS important that the content of a blog post is visually appealing, and 26% indicated that it was very important to them. To keep your readers coming back for more, concentrating on both the overall design AND the layout of your blog posts is important.

31% indicated a preference for webpage navigation over blog navigation. However, 42% indicated no preference to either. Good news for bloggers and web designers alike.

From the Comments…

Sarah said:
I know from experience that a lot of people find blog navigation difficult, there is an album blog I run for Live Drive called Critical Junctions that generates a certain amount of listener traffic but while listeners will comment on the album choices by text or on the shows forum, they don’t seem keen to comment on the actual blog. Meanwhile they use the forum to request albums we have already done as the blog format doesn’t allow them see that it’s already been done.

Rick said:
I always presume my posts from longer than a few weeks ago are as dead as if they had never been written.

There were quite a few comments like this that highlighted the temporal nature of blogging, which is perfect for a diary style blog, but not ideal if you want readers to read your older entries. Unless, of course, you make the navigation of your blog as important as the content. Otherwise, your posts will be “dead”, pushed into archives where it’s difficult to find. It’s often assumed that readers use categories and tags to navigate.

Lottie said:
I never use categories or tags when searching a blog unless it’s a blog I am familiar with and I am looking for a specific post. Otherwise I tend to simply read some of the latest posts.

Blogs might not be breaking the web, but how users actually interact with them could be misunderstood. It has been suggested to me that many people use search as a way to navigate a blog, but search only works if you know exactly what you’re looking for and makes the reader task orientated (leading to high bounce rates) as Frank pointed out in his blog post:

Frank said:
If your blog does not lead users to further information they are interested in, they won’t even attempt to navigate. In my experience bounce rates on blogs are very high. Most traffic will arrive at a blog through long tail google searches, scan the page and either find what they are looking for and leave, or realise it’s not what they were looking for and leave.

Steps can be taken to decrease the bounce rate on your blog, it’s worth considering that a majority of them could be navigational in nature.