sinéad's lifestream

Inspired by a twitter conversation [1, 2] – here is a simple hack which can turn your twitter favorites into a Tumblr blog. Of course you could publish anywhere you wanted, but Tumblr is traditionally used to post links (rather than fresh content) and twitter favourites are often used to save interesting links posted by other tweeters (or ones you’ve posted yourself).

The first step is finding the rss feed address for your favorites.

This is always the following: http://twitter.com/favorites/[insert_your_ID_here].rss

As long as your tweets aren’t protected, you will be able to view this rss feed in any feed reader. You could even add a link to this in your blogroll if you didn’t want them published as individual blog posts. You could also add your friend’s favourites to your feed reader, thought it might spoil any upcoming links-posts they’re planning on publishing on their blog.

This is how mine: http://twitter.com/favorites/sineadcochrane.rss looks in Google Reader.

The second step is creating a Tumblr blog and then using the import rss feed feature. Once you’ve signed up, click on “Customise” and in the top left hand corner menu choose “Feeds” and add your favourites rss feed address. Doing this will mean you can automatically publish a new blog post every time you favorite a new tweet. Unfortunately it won’t import all of your old favorites, only the new ones.

For an example of all of this working, take a look at mine. It’s a small experiment you might like to be a part of…

Independent movies have become synonymous with interesting soundtracks, recent favourites like Juno and cult classics like Empire Records benefited from this by being able to promote themselves to music lovers as well as movie lovers. The up coming indie romance movie 500 Days of Summer is no different and is using a wide variety of methods online to engage with both audiences.

The stars of the movie have posted a bizarrely funny little cinemash online, mixing together the new movie with a scene from Sid and Nancy, they’ve also filmed a really cool bank heist/movie musical homage, you can listen to the entire soundtrack streaming online, and there are countless behind the scenes videos available online that you’d usually have to wait to see on the DVD release. Obviously there’s the website and a Facebook page but they’ve also been running some interesting hybrid engagement ads on Facebook and have a widget you can add to your profile. They’ve definitely been attempting to encourage elements of crowdsourcing and tapping into the viral nature of information and social networks online.

It’s not often that an online campaign stands out to me in such a way that it’s worthy of more than just a tweet. The difference between this campaign in comparison to the many others before it is how feature rich it is and it gives the sense that there is an understanding of the behaviour and motivations of the target user – i.e if you want a user to help promote your movie, your brand, whatever, you need to give them something actually worthwhile in return and they will be much more open to reciprocation.

Visitors to the website or facebook page have the option of creating an alternative movie poster using their facebook photos (or new uploads) or create a  a highly personalised custom mix tape – features of the campaign which are engaging, and create something worth sharing – they can also access all the free content on the website. They’re also just about to launch a microsite where you can create a Spotify playlist reflecting various stages of the movie romance (with the best playlist wining the creator a ticket to all the UK festivals next summer).

By facilitating an engaging user experience that produces user generated content, you increase your chances of the user reciprocating i.e allowing the application to access their Facebook profile, to promote the movie with a profile update, or auto-tweeting a link to their personal mix tape, or embedding it in a blog post or sidebar etc. I personally spent about 20 minutes creating a mixtape, and quite enjoyed the experience and end result (pity those tracks are only 30min samples though).

This is just a great example of integrated movie marketing that takes a step further than those boresome movie microsites that allow you to distort your face into a Vulcan, a Transformer, a Terminator etc. and I’m hoping to see much more creativity like this in the near future.

A few weeks ago I had my first experience of running a Facebook Page, as we wanted to set one up for Culch.ie.

The primary goals of the Facebook Page were going to be the same as our Twitter account:

1. drive traffic to the site by informing followers/fans that a new blog post had been published,

2. tweet/update-status with exclusive competitions,

3. and interact with followers/fans with a little bit of fun and frolics.

These goals have been easily succeeded on Twitter, but the Facebook Page has been far more difficult and it has been a serious source of frustration for me. All of my Facebook Page energy has been spent trying to achieve the first goal. Something easily achieved on Twitter, thanks to Twitterfeed. Twitterfeed syncs our RSS feed with our Twitter account, so every time  one of our many authors updates the blog, the title and a link to the post  is tweeted. A significant amount of traffic for the site comes from Twitter (this is partially down to followers retweeting links) and we had hoped to achieve same on Facebook.

Facebook offers a number of applications for user profiles, but the majority of these will not work with Facebook Pages, including the Twitter application (and other popular apps like Tweetsync). Initially I discovered that the only solution to goal no.1 was to allow Facebook to import blog posts into their notes functionality, but by having your blog posts imported into Facebook your content is being copied into their walled garden, I’ve discussed before about the negative repercussions of this and have been reluctant to allow this to continue. It also gives rise to privacy and content rights concerns.

After trying and testing numerous Facebook applications I finally stumbled upon one that actually works with Facebook Pages, though it requires a less than direct approach.

The Selective Twitter Status application is designed to allow you to update your Facebook status, but only with a tweet ending/starting with the hashtag “#fb”. This proves quite useful when combined with the Twitterfeed option of adding a piece of text to every autotweet. For example you can set it so the text “New Blog Post…” appears at the beginning of each autotweet (so your followers know the link is to your own blog). However, by setting it to post “#fb” to each autotweet, Selective Twitter Status will then recognise the hashtag and push the tweet to your Facebook status. Also, so as to not pollute our main Twitter account with a hashtag meaningless to our followers, a seperate Twitter account was set up for this rss feed alone.

Now that goal no.1 has been succeeded with the Culch.ie Facebook Page there will be far more time/energy for goals 2 and 3, and I’m hoping the fan numbers will soon rival that of the Twitter account.

This is exactly the kind of problem solving I thrive on, so at least the frustration ended in a solution as well as few lesson about Facebook and Twitter along the way. I hope this is of some help to other frustrated Facebook Page users.

I’ve been a daily user of Google Reader for the past year, using it to keep track of all the blogs I read. Daily use has meant that I’ve been acutely aware of each new feature that has been gradually added over the last few months. Usually these are welcome, but as Google attempts to add more social features I fear they are reducing the ability of authors and readers to follow conversations spawned from blog posts – which is considered a traditional and necessary feature of the blogosphere. That’s not to say that Google are the only ones doing this, both Facebook and Twitter have elements to them that is contributing to this.

For a long time Google Reader has allowed users to share blog posts of interest to friends  that were also using GR and slowly but surely I am starting to build up a list of friends that I share with and they reciprocate in kind. This is a form of social bookmarking, but unlike sites like Digg the author of the blog post cannot track how many times their work is shared, or by whom. GR also now features the ability to leave comments on blog posts and – at least from a blog author’s perspective – is unwelcome, because these conversations are kept private. Private social bookmarking and private blog commenting has negative implications because trackbacks and blog comments are an integral part of the blogging experience and can reinforce an author’s motivation and drive to continue writing.

Facebook and Twitter also provide you with the ability to social bookmark and comment, but again without  direct trackback links, so a blog author can never tell who is linking to their work, and misses out on many of the conversations spawned.

The lack of trackbacks and private blog comment conversations on Google Reader, Facebook and Twitter is  completely irresponsible but is in no way the fault of the reader. Google and Facebook especially understand the value of user generated content, today the most prolific of which is the simple conversation – as demonstrated by the rise of Twitter. By poaching blog comments and putting them behind private walls they are of course trying to keep their users within their own walled networks, which in the long run, could discourage bloggers from continuing to write.

Yes some of us write for ourselves, but many write for an audience, and it would be tragic for a blogger to stop writing because their audience had started privately, rather than publically, encouraging them.