sinéad's lifestream

Blogs offer individuals a novel vehicle in which to express their identity and has significant psychological consequences by way of involvement, identity and control. Technorati.com conducted an international survey in 2008 where two-thirds of respondents indicated that they openly exposed their identities on their blogs. This research found similar results with Irish bloggers, with 60% indicating that they used their real name on their blogs. Bloggers whom used a pseudonym did not differ in their levels of concern for privacy or permanence online in comparison to those that blogged using their real name.

Interestingly of the approx. 40% that blog using a pseudonym, 23% of this group also blogged using their real name. This suggests that some bloggers are taking advantage of both the benefits of blogging as themselves i.e benefits to reputation, and also anonymously somewhere else online. Anonymity online can help individuals to explore their identity, reduce shyness and encourage interactions with others online.

Though the Internet does help to support strong tie relationships, it is particularity effective for weak tie groups, allowing for the efficient flow of information and facilitating the development of ideas, blogospheres are a particularly good example of how the internet facilitates this.

The blogosphere is a classic social network but its characteristics differentiate it from most social networks, where communication is predominantly verbal and unrecorded. Networks of bloggers will often aggregate all of their individual blogs to a centralised location online, and these are referred to as planet aggregators an example of which is Irishblogs.ie.

However, some blogs are more connected to a blogosphere than others, with some bloggers not being connected to any blogosphere at all. Over 65% of bloggers indicated that they were listed on an Irish planet aggregator, and almost 64% consider themselves a member of the Irish blogosphere. The remaining bloggers indicated that they were not listed and did not consider themselves part of the Irish blogosphere. This highlights the 35% of bloggers unconnected from the Irish blogosphere, and this could suggest that there are far more Irish people blogging than is known.

Past research has suggested that blogging has the potential to increase social capital – social capital is all of the resources accumulated through the relationships amongst people. Social capital allows individuals to draw on the resources of other members of their network; these resources vary in form, from personal relationships, to useful information, to the ability to organize groups. What facilitates social capital is the network of social relationships, trust among members and the norms of behaviour.

The Internet supports social networks, helps build social capital and having access to individuals outside one’s usual close circle can provide access to non-redundant information, resulting in benefits such as employment connections. During this research it was assumed that blog writing had a positive effect on the social lives of Irish bloggers, and it was queried what impact, if any, it had on their academic and professional lives too.

35.5% of bloggers believed blogging had a positive effect on their social lives, with 19.9% saying it had a “very positive” effect. Most importantly though, less than 1% indicated that it had any negative effect, and less than 44% indicated that it had no effect. Additional questions revealed that blogging has had an especially positive effect on the development of weak tie relationships with 81.3% of bloggers indicating that they have made friends that they communicate with online because of blogging. Weak ties are typical of relationships among casual acquaintances and are important for sharing information, making contacts and increasing awareness about new ideas.

Most people have only a few strong ties (closely-knit groups) and many weak ties. However, strong tie relationships can and do initiate online and can successfully move offline, as demonstrated by the 28.45% of Irish bloggers who have developed close friendships because of their blogging, additionally 62.07% of Irish bloggers have met people in real life as a result of their blogging. Although socalisation was found to not be a primary motivation for Irish bloggers, these results suggest socalisation is a by-product of writing a blog.

In an international online survey it was found that blogging is both personally satisfying and has a positive impact on its writer’s lives, with some bloggers claiming to have received speaking or publishing opportunities and career advancement because of their blogs. During this research it was found that less than 3% of Irish bloggers indicated that blogging had any negative effects upon their academic or professional lives,  and over 34% indicated it had a positive effect on their professional lives, and over 33% said it had a “very positive” effect.  Additionally, over 50% said it had no effect on  their academic lives however, over 30% said it had a positive effect and over 15% said it had a “very positive” effect

Blogging as a form of knowledge sharing contributes to the creation of a public good in the form of shared intellectual capital, and the positive social effects discussed above, combined with the academic and professional positive effects of blogging suggest that blogging can increase social capital, and Irish bloggers are clearly benefiting from this.